How do decision engines generate leads?

Visitors describe their situation, budget, timeline, team size, and the tool recommends an option. To save the recommendation, they share contact details. You receive a lead with their complete decision criteria.

What types of decisions work best?

Binary choices work best: build vs buy, hire vs outsource, lease vs purchase, repair vs replace. Any decision where prospects weigh two options before contacting a provider.

Can I influence which option the tool recommends?

You define the decision logic and weighting. The tool recommends based on the visitor's inputs and your criteria, it feels objective to the visitor while guiding them toward the option you serve.

How do decision engines compare to calculators?

Calculators capture financial data. Decision engines capture intent and preferences. A visitor who completes a 'hire vs outsource' engine has told you their budget, timeline, and which direction they are leaning.

Where should I embed a decision engine?

Comparison pages, service pages, and blog posts that discuss trade-offs. Visitors searching 'should I hire or outsource' are ideal candidates for a decision engine.

Do decision engines work for B2C businesses?

Yes. Product recommendation engines, repair-vs-replace assessments, and DIY-vs-professional tools all work in B2C contexts where consumers face binary decisions.

What does Gartner research say about B2B buyer journeys?

According to Gartner B2B Buying Journey research, 75% of B2B buyers prefer a rep-free buying experience, and Forrester data confirms 70% of purchase research is now completed before contacting sales. Decision engines accelerate that self-directed research by surfacing trade-offs prospects would otherwise need a sales call to clarify.

How do decision engines compare to written comparison guides?

According to Demand Gen Report Content Preferences Survey data, 91% of B2B buyers prefer interactive over static comparison content. A decision engine lets the visitor evaluate against their own budget and timeline; a static comparison article forces them to map generic recommendations to their specific situation.

Decision Engines for Lead Generation

Decision tools that turn website visitors into qualified leads. Visitors compare options, you capture their decision criteria.

Decision engines guide website visitors through structured A-vs-B comparisons that reveal budget, timeline, and feature priorities. Visitors input their situation; the engine returns a data-driven recommendation with quantified trade-offs. CalcStack provides embeddable decision engines for build-vs-buy, hire-vs-outsource, rent-vs-buy, and other binary choices, with full input data captured per lead.

All 63 Decision Engines

Automotive

3 tools

🚗

Buy vs Lease Vehicle

Leasing accounts for 26% of new vehicle transactions in the US according to Experian data. Answer 5 questions about your annual mileage, budget, ownership preference, and how often you change cars to get a data driven recommendation on whether to buy or lease.

Decision Engines for Lead Generation

All 63 Decision Engines

Automotive

Buy vs Lease Vehicle

EV vs Gas

EV vs Gas Decision Engine

Beauty

Is a Skincare Subscription Right for You?

Coaching

Do You Need a Consultant or Can You DIY?

Construction

Should You Build New Renovate or Extend?

Should You Build an ADU or Granny Flat?

Hire Employees Use Subs or Stay Solo?

Dental

Is Invisalign Right For You?

Am I a Candidate for Dental Implants?

Is Your Child Ready for Braces?

Could a Dental Appliance Stop Your Snoring?

Do Your Wisdom Teeth Need Removing?

Root Canal vs Extraction: What Is Right For You?

Ecommerce

Sell Online vs Physical Store

Energy

Solar: Buy vs Finance

Solar vs Heat Pump Decision Engine

Solar Panels vs Battery Storage

Finance

Franchise vs Independent

Lease vs Buy Office

Debt vs Equity Funding

HR & Operations

Hire vs Outsource

Full-Time vs Contractor

Apprentice vs Experienced Hire

Healthcare

Is Your Practice Ready to Sell or Merge?

Hire In-House Outsource or Use an MSO?

Should You Add a Provider or New Service Line?

Home Services

Flat Rate vs Hourly Pricing

DIY vs Professional Clean

Repair vs Replace Roof

Renovate vs Move Decision Engine

Hospitality

Do You Need a New Restaurant POS or Tech?

Add Delivery Catering or a Ghost Kitchen?

IT Services

Do You Need Managed IT or In-House?

Do You Need a vCIO or IT Strategy Partner?

Legal

Do You Need a Lawyer or Can You Self-Represent?

Does Your Business Need an Attorney?

LLC or Sole Proprietor: Which Is Right For You?

Manufacturing

Does Your Manufacturing Business Need an ERP?

Reshore Nearshore or Offshore Manufacturing?

Do You Need a 3PL or Keep Logistics In-House?

Marketing

In-House vs Agency Marketing

PPC vs SEO Investment

Email vs SMS Marketing

Traditional vs Digital Marketing

Nonprofit

Does Your Nonprofit Need a Donor CRM?

Personal Finance

Should You Pay Off Debt or Invest?

Roth vs Traditional IRA: Which Is Right For You?

Do You Need a Financial Advisor?

Should You Refinance Your Mortgage?

Pets

Do You Need Pet Insurance?

Real Estate

Rent vs Buy Property

Fixed vs Adjustable Rate Mortgage

New Construction vs Existing Home

Startup

Build vs Buy Software

Monthly vs Annual Pricing

Cloud vs On-Premise