All 28 Decision Engines
Automotive (3)
Buy vs Lease Vehicle
Leasing accounts for 26% of new vehicle transactions in the US according to Experian data. Answer 5 questions about your annual mileage, budget, ownership preference, and how often you change cars to get a data driven recommendation on whether to buy or lease.
EV vs Gas Decision Engine
The federal EV tax credit covers up to $7,500 but eligibility depends on income and vehicle price according to the IRS. Answer 5 questions about your driving habits, charging access, and budget to get a data driven recommendation on whether an EV or gas car is right for you.
Ecommerce (1)
Sell Online vs Physical Store
Online sales grew 10.4% year over year in 2025 while physical retail grew just 1.1% according to the Census Bureau. Answer 5 questions about your product type, audience, budget, and technical ability to get a data driven recommendation on which channel fits your business.
Energy (3)
Solar: Buy vs Finance
Homeowners who buy solar outright earn 2 to 3 times more lifetime savings than those who lease according to EnergySage data. Answer 5 questions about your budget, roof suitability, and time horizon to get a data driven recommendation on buying, financing, or leasing.
Solar vs Heat Pump Decision Engine
Heat pumps reduce heating costs by 50% while solar panels can eliminate electricity bills entirely according to DOE data. Answer 6 questions about your property, heating system, and electricity usage to get a data driven recommendation on which investment delivers better returns.
Solar Panels vs Battery Storage
Battery storage adds $10,000 to $15,000 to a solar installation but can save $500 or more annually on time of use rates according to NREL data. Answer 5 questions about your existing setup, usage pattern, and budget to find out whether solar panels or battery storage should come first.
Finance (3)
Franchise vs Independent
Franchise businesses have a 92% success rate over 5 years versus 23% for independent startups according to FranNet data. Enter your budget, industry, and experience level to see a side by side comparison of franchise versus independent ownership. Get a personalized recommendation for your situation.
Lease vs Buy Office
Office leases cost 15 to 25% more than buying over a decade according to CBRE commercial real estate research. Enter your space needs, budget, and planned occupancy length to compare leasing versus buying side by side. See the total cost, equity buildup, and flexibility trade offs for each option.
Debt vs Equity Funding
The average Series A round dilutes founders by 20 to 25% according to Carta benchmark data. Enter your funding needs, revenue stage, and ownership goals to compare debt versus equity financing paths. See the true long term cost of each option including dilution and interest payments.
HR & Operations (3)
Hire vs Outsource
The wrong hiring decision costs a business 30% of the employee first year earnings according to the Department of Labor. Answer 5 questions about your role requirements, budget, timeline, and skills needed to get a data driven recommendation on hiring versus outsourcing.
Full-Time vs Contractor
Full time employees cost 30 to 40% more than contractors when benefits are included according to BLS data. Answer 5 questions about duration, budget, IP ownership, and skill requirements to get a data driven recommendation on full time hire versus contractor engagement.
Apprentice vs Experienced Hire
Apprentices cost 50% less in year one but take 18 to 24 months to reach full productivity according to DOL apprenticeship data. Answer 5 questions about your urgency, training capacity, budget, and role complexity to get a recommendation on apprentice versus experienced hire.
Home Services (4)
Flat Rate vs Hourly Pricing
Home service businesses using flat rate pricing earn 23% more revenue per job than hourly businesses according to ServiceTitan data. Enter your service type, average job time, and current rates to compare both pricing models side by side. See which approach maximizes your revenue per hour.
DIY vs Professional Clean
DIY cleaning takes homeowners 3x longer than professionals and misses 40% of problem areas according to cleaning industry research. Enter your property size and hourly time value to compare DIY versus professional cleaning costs. See which option saves you more money overall.
Repair vs Replace Roof
Roof repairs average $1,000 while full replacement averages $9,500 but repairing a roof older than 20 years wastes money according to roofing industry data. Enter your roof age, damage extent, and repair history to get a data driven recommendation. Find out whether repair or replacement saves you more long term.
Renovate vs Move Decision Engine
Renovation costs average $50,000 to $100,000 while selling and buying costs 10 to 15% of home value in fees according to Zillow data. Enter your home value, renovation budget, and desired features to compare renovating versus moving. See the true total cost of each path side by side.
Marketing (4)
In-House vs Agency Marketing
In house marketing teams cost $300,000 or more annually for a team of 3 while agencies deliver equivalent output for $100,000 to $200,000 according to Credo data. Answer 5 questions about your budget, skills needed, and timeline to get a data driven recommendation.
PPC vs SEO Investment
SEO delivers 5.3 times more traffic than PPC over 3 years but PPC delivers results 10 times faster according to Ahrefs data. Answer 5 questions about your budget, timeline, competition, and resources to get a data driven recommendation on where to invest first.
Email vs SMS Marketing
Email marketing averages a 36:1 ROI while SMS achieves 98% open rates within 3 minutes according to Gartner data. Answer 5 questions about your audience size, industry, message frequency, and budget to find out whether email, SMS, or both channels fit your marketing strategy.
Traditional vs Digital Marketing
Digital advertising accounts for 72% of total US ad spend according to eMarketer data. Answer 5 questions about your audience demographics, budget, geographic focus, and campaign objectives to get a data driven recommendation on traditional versus digital marketing investment.
Real Estate (3)
Rent vs Buy Property
First time buyers in the US spend an average of 4.5 months deciding whether to rent or buy according to NAR data. Answer 5 questions about your savings, income stability, location flexibility, and timeline to get a data driven recommendation on renting versus buying.
Fixed vs Adjustable Rate Mortgage
Fixed rate mortgages account for 90% of new originations in the US according to Freddie Mac data. Answer 5 questions about your risk tolerance, income stability, planned ownership duration, and rate expectations to find out whether a fixed or adjustable rate mortgage suits you.
New Construction vs Existing Home
New construction homes cost 15 to 20% more per square foot than existing homes but save 20% on maintenance in the first decade according to NAHB data. Answer 5 questions about your budget, timeline, customization needs, and maintenance tolerance for a recommendation.
Startup (4)
Build vs Buy Software
Custom software projects take 4.5 times longer than estimated on average according to Standish Group data. Answer 5 questions about your requirements, timeline, team skills, and maintenance capacity to get a data driven recommendation on building versus buying with pros and cons.
Monthly vs Annual Pricing
Annual billing increases customer lifetime value by 30% and reduces churn by 20% compared to monthly plans according to ProfitWell data. Answer 5 questions about your churn rate, cash flow needs, and customer segments to find the right billing model for your SaaS.
Cloud vs On-Premise
Cloud infrastructure costs 30 to 40% less than on premise over 5 years for most mid size businesses according to Flexera data. Answer 5 questions about your compliance requirements, scaling needs, team size, and budget to get a recommendation on cloud versus on premise.
Self-Managed vs Managed Hosting
Self managed hosting saves 40% on monthly costs but requires 20 or more hours per month of engineering time according to industry benchmarks. Answer 5 questions about your traffic, technical ability, budget, and uptime requirements to find out which hosting model fits.
Frequently Asked Questions
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