Graders that turn website visitors into qualified leads. Visitors get their content scored, you capture their improvement priorities.
A grader evaluates something a visitor submits, such as a website, listing, or profile, and returns a letter grade with prioritized fixes. It generates high-intent leads because anyone who asks to be graded is admitting a problem and signaling they want help solving it right away.
A grader earns the lead by being specific. Instead of telling a visitor their page could be better, it returns a concrete grade and the exact issues behind it, the kind of personalized diagnosis people will pay for with an email.
CalcStack founder analysis
Graders give website visitors instant feedback on their content (ad copy, job descriptions, landing pages, emails) while capturing what they submitted as qualified lead data. Visitors paste their material; the grader returns a score with prioritized improvements. CalcStack provides embeddable graders that position your brand as an expert and capture full content samples per lead.
Companies using interactive content see 3-5× more conversions than static forms. Start building yours in under 5 minutes.
No code required · Hundreds of templates · Start in under 2 minutes
From the field
According to CXL Institute conversion research, graders achieve completion rates above 80% when results are gated for an email, the highest of any interactive content format that evaluates user-submitted material. The mechanism is psychological: a visitor who pastes their landing page URL or cold email copy is asking to be judged, which means they already suspect a problem exists and want confirmation. Conductor content quality data confirms that graders position the publisher as an expert before the first sales conversation because the rubric itself demonstrates methodology. A 23-out-of-100 ad copy score creates more urgency than any case study because the visitor feels the gap personally.
Graders capture the richest qualitative lead data of any tool type because the submitted content is the lead data. A marketing agency whose landing page grader receives a prospect's actual homepage URL can open the sales call with "your page scored 41% on clarity and 28% on CTA strength, here is exactly how we would fix those two areas." According to Demand Gen Report B2B content preferences research, 91% of B2B buyers prefer interactive content over static formats, and graders specifically excel because they expose individual weaknesses with precision that no generic blog post or case study can match. The emotional response to a low score, the moment a visitor thinks "I need to fix this," is the highest-intent signal in lead generation.
Questions
Visitors paste their content, a landing page URL, email copy, ad text, and receive an instant grade with specific improvement suggestions. To save their report, they share contact details. You receive a lead with the actual content that needs improvement.
Landing pages, cold emails, ad copy, job descriptions, blog posts, and social media bios. Any text-based content where quality can be assessed against best practices.
The grader demonstrates your expertise by identifying specific weaknesses in the visitor's content. Prospects who see a professional critique are primed to hire the expert who diagnosed the problem.
The visitor's actual content (URL or text), their grade, specific weaknesses identified, and contact details. Your team follows up knowing exactly what needs fixing. That context turns the first follow-up call into a consultation instead of a cold pitch.
Yes. Define the rubric, scoring weights, and improvement suggestions. The grader reflects your methodology and positions your best practices as the standard. Weighting the rubric toward the problems you solve keeps the resulting leads aligned with your service offering.
Graders critique existing content. AI generators create new content. Graders attract prospects who have already created something and want to improve it, typically a more qualified audience.
According to CXL Institute conversion research and Conductor content quality data, graders position the publisher as an expert and lift email capture rates significantly because visitors receive immediate, personalized feedback they cannot get from a generic blog post. Average grader completion rates exceed 80% when results are gated for an email.
According to Demand Gen Report B2B content preferences research, 91% of B2B buyers prefer interactive over static content. Graders specifically excel because they expose specific weaknesses (a 23/100 ad copy score) that create urgency no generic case study can match, demonstrating agency expertise before the first sales conversation.
Browse other tool types
Every visitor who uses a tool becomes a qualified lead with rich data, not just a name and email.