The Interactive Content Platform Built for Lead Generation
Ceros builds interactive experiences. Typeform builds forms. CalcStack builds interactive content that captures leads with quantitative data, industry benchmarks, and automatic lead scoring.
7 Content Types, One Platform
Most interactive content platforms pick one format. CalcStack covers all seven — each designed for a specific page, audience, and lead capture moment.
Calculators
SaaS, Finance, Solar, Real Estate
Pricing pages and ROI-focused landing pages
Scorecards
Marketing, Sales, HR, Consulting
Assessment pages and services pages
Quizzes
Ecommerce, Education, B2C
Blog posts and product recommendation flows
Benchmarks
SaaS, Marketing, Finance
Industry report pages and homepage heroes
Graders
Marketing, Sales, Agencies
Content audit and website review pages
Decision Engines
SaaS, Finance, Insurance
Comparison pages and product selection flows
AI Generators
Every industry
Free tool pages and top-of-funnel content
Why Interactive Content Beats Static Forms
2-3%
Static forms: conversion rate on a typical landing page.
30-50%
Interactive content: visitors complete a tool because they get personalised results.
Read the full breakdown in our guide on interactive calculators vs static forms.
Built for Lead Generation
Lead capture
Email gates with partial response recovery.
Lead scoring
Every lead ranked by quality automatically.
Branded PDF reports
Research-grade outputs visitors actually keep.
CRM integration
HubSpot, Salesforce, Mailchimp, Zapier, webhooks.
No Code Required
Start with hundreds of pre-built templates across every major industry. Customise the questions, scoring, and branding with drag-and-drop builders. Or describe the tool you need in plain English and CalcStack's AI generates it for you — questions, scoring logic, recommendations, and benchmarks included.
Once your tool is ready, embed it with one line of code on WordPress, Webflow, Wix, Shopify, or any HTML page.
Try the Platform Live
This interactive tool is running live on this page. Experience how visitors move through a CalcStack interactive content flow.
CalcStack vs Other Interactive Content Platforms
| Platform | Price | Focus |
|---|---|---|
| CalcStack | £29-149/mo | Lead generation with quantitative data |
| Ceros | £1000+/mo | Interactive storytelling |
| Ion | Enterprise | Interactive experiences |
| Outgrow | £65-720/mo | Calculators and quizzes |
| involve.me | £29-249/mo | Forms and quizzes |
Pricing
Free
£0
1 tool, 500 views
Starter
£29/mo
5 tools, lead capture
Growth
£59/mo
20 tools, white-label
Agency
£149/mo
Unlimited tools
Frequently Asked Questions
What is an interactive content platform?▾
An interactive content platform lets you create embeddable tools that visitors interact with. CalcStack offers 7 content types across every major industry, each designed to capture leads with rich data.
How is CalcStack different from Ceros or Ion?▾
Ceros and Ion focus on interactive storytelling and microsites. CalcStack focuses on lead generation — every tool captures quantitative data, scores leads, and sends enriched data to your CRM. CalcStack is also significantly more affordable.
Do I need developers to use CalcStack?▾
No. Choose from hundreds of pre-built templates or build your own with no-code builders. Embed on any website with one line of code.
Which content type should I start with?▾
Calculators work best on pricing pages. Scorecards work on services pages. Quizzes work on blog posts. Start with whichever page gets the most traffic.
Build Your First Interactive Content Piece Free
No credit card. No setup call. Pick a template, customise it, and embed it on your site today.
Get Started Free →