The Interactive Content Platform Built for Lead Generation

An interactive content platform lets you create embeddable tools that visitors interact with. CalcStack offers content types across every major industry, each designed to capture leads with rich data.

Ceros and Ion focus on interactive storytelling and microsites. CalcStack focuses on lead generation, every tool captures quantitative data, scores leads, and sends enriched data to your CRM. CalcStack is also significantly more affordable.

No. Choose from hundreds of pre-built templates or build your own with no-code builders. Embed on any website with one line of code.

Calculators work best on pricing pages. Scorecards work on services pages. Quizzes work on blog posts. Start with whichever page gets the most traffic.

Static content (PDFs, blog posts, infographics, ebooks) delivers the same information to every visitor. Interactive content (calculators, scorecards, quizzes, assessments) personalizes based on visitor inputs. Industry research from Outgrow and Marketing Insider Group consistently shows interactive content drives significantly higher engagement, completion, and lead-capture rates, visitors invest 4-6 minutes in interactive tools versus under 30 seconds on static pages. CalcStack provides embeddable interactive content with built-in lead capture across multiple industries.

Interactive content platforms provide drag-and-drop builders that let non-developers create tools through a visual interface. CalcStack provides hundreds of pre-built templates by industry (cleaning quotes, SaaS ROI, marketing benchmarks, real estate affordability, solar payback, and more). You customize the inputs, outputs, and benchmarks through a UI without writing code. Custom formulas, branded styling, and CRM connections all happen through the dashboard.

For B2B audiences, ROI calculators and assessment scorecards consistently outperform other interactive formats because they help business buyers justify a purchase decision to themselves and their stakeholders. Decision engines (build vs buy, hire vs outsource) work well at the consideration stage. Industry research from HubSpot suggests interactive ROI calculators on B2B SaaS pricing pages can lift demo request rates significantly compared to static pricing displays. CalcStack provides B2B-specific calculators, scorecards, and decision engines.

Track three metrics: completion rate (visitors who finish vs start the tool), capture rate (completions that submit contact details), and downstream conversion (captured leads that become customers). Best-in-class interactive content sees 30-50% completion rates, 60-80% capture rates among completers, and significantly higher downstream conversion than form-only leads because captured context (inputs, preferences, scores) qualifies prospects before sales contact.

Yes. Beyond the standard inline embed, any CalcStack tool can be delivered as a conversational chatbot widget that sits in the corner of your page and opens on click, after a delay, on scroll, or on exit intent. The underlying tool logic is identical, only the presentation changes. You select the delivery mode when generating your embed code.