Interactive Content Platform
The Interactive Content Platform Built for Lead Generation
An interactive content platform creates embeddable tools that visitors interact with to receive personalized results. Interactive formats consistently outperform static content on engagement, completion, and lead-capture rates. CalcStack is built specifically for lead generation, every tool captures the visitor's inputs as qualified lead data with full context.
Every Content Type, One Platform
Most interactive content platforms pick one format. CalcStack covers every major content type, each designed for a specific page, audience, and lead capture moment.
Why Interactive Content Beats Static Forms
Static forms
2-3%
Conversion rate on a typical landing page.
Interactive content
30-50%
Visitors complete a tool because they get personalized results.
Static contact form conversion rates of 2-3% are well-established in published benchmark data from Sumo, Unbounce, and CXL Institute. Interactive content conversion rates of 30-50% reflect published benchmarks from Outgrow's Interactive Content Report, Interact Quiz Maker industry data, and Ion Interactive case studies. Read the full breakdown in our guide on interactive calculators vs static forms.
Built for Lead Generation
Lead capture
Email gates with partial response recovery.
Lead scoring
Every lead ranked by quality automatically.
Branded PDF reports
Research-grade outputs visitors actually keep.
CRM integration
HubSpot, Salesforce, Mailchimp, Zapier, webhooks.
No Code Required
Start with hundreds of pre-built templates across every major industry. Customize the questions, scoring, and branding with drag-and-drop builders. Or describe the tool you need in plain English and CalcStack's AI generates it for you, questions, scoring logic, recommendations, and benchmarks included.
Once your tool is ready, embed it with one line of code on WordPress, Webflow, Wix, Shopify, or any HTML page.
Live demo
Try the Platform Live
This interactive tool is running live on this page. Experience how visitors move through a CalcStack interactive content flow.
CalcStack vs Other Interactive Content Platforms
| Platform | Price | Focus |
|---|---|---|
| CalcStack | $39-199/mo | Lead generation with quantitative data |
| Ceros | $1000+/mo | Interactive storytelling |
| Ion | Enterprise | Interactive experiences |
| Outgrow | $65-720/mo | Calculators and quizzes |
| involve.me | $29-249/mo | Forms and quizzes |
Pricing
Free
$0
2 tools, 2,000 views, 10 leads/mo
Starter
$39/mo
5 tools, 1,000 leads/mo, branding removal
Growth
$79/mo
20 tools, white-label
Agency
$199/mo
Unlimited tools
Questions
Frequently Asked Questions
What is an interactive content platform?
An interactive content platform lets you create embeddable tools that visitors interact with. CalcStack offers content types across every major industry, each designed to capture leads with rich data.
How is CalcStack different from Ceros or Ion?
Ceros and Ion focus on interactive storytelling and microsites. CalcStack focuses on lead generation, every tool captures quantitative data, scores leads, and sends enriched data to your CRM. CalcStack is also significantly more affordable.
Do I need developers to use CalcStack?
No. Choose from hundreds of pre-built templates or build your own with no-code builders. Embed on any website with one line of code.
Which content type should I start with?
Calculators work best on pricing pages. Scorecards work on services pages. Quizzes work on blog posts. Start with whichever page gets the most traffic.
What is the difference between interactive content and static content?
Static content (PDFs, blog posts, infographics, ebooks) delivers the same information to every visitor. Interactive content (calculators, scorecards, quizzes, assessments) personalizes based on visitor inputs. Industry research from Outgrow and Marketing Insider Group consistently shows interactive content drives significantly higher engagement, completion, and lead-capture rates, visitors invest 4-6 minutes in interactive tools versus under 30 seconds on static pages. CalcStack provides embeddable interactive content with built-in lead capture across multiple industries.
How do I create interactive content without a developer?
Interactive content platforms provide drag-and-drop builders that let non-developers create tools through a visual interface. CalcStack provides hundreds of pre-built templates by industry (cleaning quotes, SaaS ROI, marketing benchmarks, real estate affordability, solar payback, and more). You customize the inputs, outputs, and benchmarks through a UI without writing code. Custom formulas, branded styling, and CRM connections all happen through the dashboard.
What interactive content types convert best for B2B?
For B2B audiences, ROI calculators and assessment scorecards consistently outperform other interactive formats because they help business buyers justify a purchase decision to themselves and their stakeholders. Decision engines (build vs buy, hire vs outsource) work well at the consideration stage. Industry research from HubSpot suggests interactive ROI calculators on B2B SaaS pricing pages can lift demo request rates significantly compared to static pricing displays. CalcStack provides B2B-specific calculators, scorecards, and decision engines.
How do I measure ROI on interactive content?
Track three metrics: completion rate (visitors who finish vs start the tool), capture rate (completions that submit contact details), and downstream conversion (captured leads that become customers). Best-in-class interactive content sees 30-50% completion rates, 60-80% capture rates among completers, and significantly higher downstream conversion than form-only leads because captured context (inputs, preferences, scores) qualifies prospects before sales contact.
Can I deliver interactive content as a chatbot?
Yes. Beyond the standard inline embed, any CalcStack tool can be delivered as a conversational chatbot widget that sits in the corner of your page and opens on click, after a delay, on scroll, or on exit intent. The underlying tool logic is identical, only the presentation changes. You select the delivery mode when generating your embed code.
Build Your First Interactive Content Piece Free
No credit card. No setup call. Pick a template, customize it, and embed it on your site today.