Marketing Health Score

Each of the 10 questions is weighted and scored. Your answers across 8 categories (Content, Analytics, Lead Gen, Email, Strategy, Paid, SEO, Social) are combined into a score out of 100 with a grade from Poor to Excellent.

The average B2B company scores 42/100 according to HubSpot State of Marketing 2025. Above 60 is good, above 75 is excellent. Most companies have 2-3 weak areas dragging their score down.

Focus on your lowest-scoring categories first across the 8 areas (Content, Analytics, Lead Gen, Email, Strategy, Paid, SEO, Social). The marketing health score provides specific, actionable recommendations for each weak area. Improving your worst category typically has 3x more impact than optimizing an already strong one.

Quarterly is ideal. Marketing channels evolve rapidly, the average lifespan of a marketing tactic is 18 months before diminishing returns, according to Gartner 2025.

Focus on your two lowest-scoring categories first. Improving weak areas from 20% to 50% has 3x more impact on overall score than moving strong areas from 70% to 90%.

The average B2B company scores 42 out of 100 according to HubSpot State of Marketing 2025 data. Above 60 is good and above 75 is excellent. SaaS companies average 48 due to digital-first strategies. Most companies have 2-3 weak areas across content, analytics, lead gen, email, strategy, paid, SEO, and social dragging their score down.

A marketing audit is a comprehensive external review costing $2,000-10,000. This self-assessment takes 3 minutes and identifies the same priority areas, though without the depth of a professional audit.

Yes. B2B companies average 42/100 while B2C averages 38/100. SaaS companies score highest at 48/100 due to digital-first strategies, according to HubSpot 2025.

It evaluates 10 key factors that determine whether your website converts visitors into leads: page speed, mobile experience, CTA clarity, lead capture mechanisms, value proposition, trust signals, above-the-fold content, form friction, follow-up speed, and analytics tracking.

It covers 10 areas: title tags, meta descriptions, site speed, mobile-friendliness, content freshness, internal linking, backlink strategy, schema markup, Google Search Console usage, and keyword strategy.

The percentage of visitors who take a desired action...

The poll asks two short questions about your biggest current marketing pain point and your team size, then groups your answer against the peer responses.

A structured welcome within 48 hours, documented expectations, fast access to tools, training resources, regular check-ins, defined success metrics, feedback collection, and a clear escalation path.