About CalcStack
Helping Businesses Turn Website Visitors Into Leads
🎯 Businesses embed CalcStack's interactive tools on their website to capture qualified leads. Every calculator, scorecard, and quiz turns anonymous visitors into contacts. See how it works →
Industry research on interactive content (Demand Gen Report, Content Marketing Institute, Backlinko) consistently shows the pattern: businesses that give visitors something to do, not just something to read, capture significantly more data fields per lead than static contact forms.
Every tool in the CalcStack library was built from real client conversations, the inputs, benchmarks, and result formats reflect what actual businesses need to qualify leads, not what looks good in a demo.
The Problem
Every business drives traffic to their website. Google Ads, LinkedIn, content marketing, referrals. But most websites convert less than 3% of visitors. The rest leave without ever talking to sales. They had questions. They wanted to know if the product was worth it. But there was nothing on the page that helped them figure that out.
The Solution
CalcStack changes that. We give businesses embeddable interactive content that lets website visitors calculate their own ROI, cost savings, or payback period using their own numbers. The visitor gets genuine insight. The business gets a qualified lead with all their data. Everyone wins.
What Makes CalcStack Different
Three things no competitor offers together:
Industry Benchmarks
Your visitors don't just see their results. They see how they compare to others in their industry, with source attribution. That context is what turns interactive content from a nice feature into a conversion tool.
Personalized Insights
Based on the numbers a visitor enters, CalcStack generates conditional recommendations. Not generic advice. Specific, data driven guidance based on their situation.
AI Content Generation
Describe the tool you need in plain English and CalcStack builds it. Questions, scoring logic, recommendations, and benchmarks. Calculators, scorecards, quizzes, all generated by AI.
The Numbers
530+
Interactive Tools
7
CRM Integrations
8
Platform Embed Guides
Built by a Founder, For Founders
CalcStack is built by Adam, a solo founder in the US. Every feature exists because it solves a real problem: how do you turn anonymous website visitors into qualified leads without building custom tools from scratch? CalcStack is the answer. One line of embed code. Your branding. Leads flowing to your CRM.
Get Started
CalcStack takes 2 minutes to set up. No credit card required. Pick a template, brand it to your site, embed it, and start capturing leads.
Explore CalcStack
Idea welcome
Suggest a tool
What interactive tool would help your business? We read every suggestion.
Questions
Frequently Asked Questions
Who built CalcStack?
CalcStack was built by a solo founder to solve a specific problem: businesses need interactive content on their websites to capture leads, but existing platforms charge enterprise prices. CalcStack makes it accessible to every business.
How is CalcStack different from form builders?
Form builders collect data. CalcStack delivers value first, benchmarks, scores, recommendations, grades, then captures the lead. Visitors are 10x more likely to share their email when they have already received personalized results.
What industries does CalcStack serve?
CalcStack serves every major industry. B2B verticals include SaaS, marketing, sales, finance, HR, ecommerce, coaching, hospitality, construction, nonprofit, healthcare, manufacturing, and IT services. B2C verticals include home services, solar, real estate, events, automotive, insurance, education, cleaning, wellness, legal, personal finance, dental, travel, beauty, and pets.
How many tools does CalcStack offer?
Hundreds of interactive tools across 11 content types: calculators, scorecards, decision engines, benchmarking tools, graders, interactive quizzes, AI generators, polls, surveys, chatbot delivery mode, and product recommenders. All ready to embed with one line of code.
How much does CalcStack cost?
Try any tool instantly on calcstack.net. The embed platform for businesses starts at $39/mo with lead capture. Growth plan at $79/mo includes white-label, CRM integrations, and full PDF reports.
Where is CalcStack based?
CalcStack is a US-based company. All data is processed in compliance with GDPR and applicable data protection laws. The platform is hosted globally for fast performance worldwide.
Start Capturing Leads Today
No credit card required. Embed your first interactive tool in under 60 seconds.