Surveys that collect structured feedback from visitors, customers, and prospects. NPS, CSAT, product feedback, exit intent. CRM-routed lead capture built in.
Surveys collect structured feedback from website visitors, customers, and prospects. NPS, CSAT, customer research, product feedback, exit intent surveys. CalcStack provides embeddable surveys with lead capture, response analysis, and CRM routing built in. Unlike scorecards, surveys do not score the respondent; they collect signal for the business.
Surveys differ from scorecards because they do not score the respondent; they collect signal for the business. A scorecard tells the visitor where they rank; a survey tells the business what the audience thinks. NPS, CSAT, product feedback, exit intent, and customer research all sit in the survey category.
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Surveys differ from quizzes because they do not recommend a personalized outcome. The respondent completes structured questions and the value flows to the business, not back to the respondent. Optional incentives (a discount code, a content unlock, entry into a draw) can offset that asymmetry when survey length warrants it.
Questions
A survey collects structured feedback for the business and does not return a personalized result or recommendation to the respondent. A quiz returns a tailored outcome (a product fit, a score, a category) that benefits the respondent first. Surveys typically run NPS, CSAT, product research, and feedback workflows; quizzes power product-finder and assessment funnels.
Yes. NPS surveys use a 0 to 10 rating scale plus an optional follow-up "tell us why" short-answer question. The CalcStack dashboard computes the standard NPS score (percent promoters minus percent detractors), tracks trend over time, and lets you tag responses by customer segment, plan tier, or any custom field you pass in.
CSAT surveys ask a 1 to 5 satisfaction question (or thumbs-up/down) plus optional follow-up. The dashboard computes the standard CSAT percentage (responses of 4 or 5 divided by total responses) and lets you trigger CSAT after specific events (a support ticket closing, a checkout completing) via webhook from your existing system into the survey embed.
Three to seven questions for in-product surveys, five to twelve for email-triggered customer research, and one to two for exit-intent surveys. Completion rates fall sharply past twelve questions; for genuinely longer research surveys, gate the full version behind an incentive so respondents know what they are committing to.
The dashboard ships aggregate views (response distributions, NPS or CSAT trend over time, segment cuts) plus per-respondent records. Free-text responses are surfaced as a chronological feed. Numeric and categorical questions are charted automatically. Full response data exports to CSV or routes per-response via webhook into a downstream analytics tool.
Both modes are supported. Pure feedback surveys (post-checkout CSAT, post-content NPS) can run anonymously, with only an optional email field for follow-up. Lead-generation surveys gate the result page or incentive behind contact details. The author sets the gate posture per survey.
Post-purchase confirmation pages (CSAT), in-product workflows triggered after a customer milestone (NPS), exit-intent overlays (one-question exit surveys), and dedicated research landing pages (longer product or audience research). Match the survey length to the engagement context.
Yes. Per-response webhooks fire as soon as a respondent completes the survey. The payload includes the response data, contact details where provided, and any custom fields passed in via embed parameters. Standard integrations cover HubSpot, Salesforce, ActiveCampaign, and Mailchimp; custom destinations work via the generic webhook endpoint.
Every visitor who uses a tool becomes a qualified lead with rich data, not just a name and email.