Surveys that collect structured feedback from visitors, customers, and prospects. NPS, CSAT, product feedback, exit intent. CRM-routed lead capture built in.
Surveys collect structured feedback from website visitors, customers, and prospects. NPS, CSAT, customer research, product feedback, exit intent surveys. CalcStack provides embeddable surveys with lead capture, response analysis, and CRM routing built in. Unlike scorecards, surveys do not score the respondent; they collect signal for the business.
A survey collects structured feedback across several questions and returns a summary the visitor finds useful, such as a readiness profile or maturity score. It captures detailed qualitative and quantitative lead data, making it ideal for research, segmentation, and understanding what a prospect needs before you reach out.
Surveys differ from scorecards because they do not score the respondent; they collect signal for the business. According to Qualtrics XM Institute research, companies that systematically collect and act on customer feedback achieve 60% higher profitability than those that do not, yet Bain and Company data shows only 13% of companies that believe they deliver superior customer experience are rated as such by their own customers. That gap exists because most businesses guess at customer sentiment instead of measuring it. NPS, CSAT, product feedback, exit intent, and customer research surveys all sit in this category because each one turns assumption into data that drives retention, product development, and service recovery.
Companies using interactive content see 3-5× more conversions than static forms. Start building yours in under 5 minutes.
No code required · Hundreds of templates · Start in under 2 minutes
Surveys differ from quizzes because they do not recommend a personalized outcome. The respondent completes structured questions and the value flows to the business, not back to the respondent. According to SurveyMonkey Audience benchmarks, surveys with 5-7 questions maintain 80%+ completion rates while surveys over 12 questions drop below 50%. Optional incentives (a discount code, a content unlock, entry into a draw) offset the asymmetry for longer formats. The strategic advantage of embedded surveys over standalone survey platforms like Typeform or Google Forms is context: a post-checkout CSAT survey on your confirmation page captures feedback at the moment of peak sentiment, which Harvard Business Review research shows produces 3x more actionable responses than follow-up email surveys sent 24-48 hours later.
Questions
A survey collects structured feedback for the business and does not return a personalized result or recommendation to the respondent. A quiz returns a tailored outcome (a product fit, a score, a category) that benefits the respondent first. Surveys typically run NPS, CSAT, product research, and feedback workflows; quizzes power product-finder and assessment funnels.
Yes. NPS surveys use a 0 to 10 rating scale plus an optional follow-up "tell us why" short-answer question. The CalcStack dashboard computes the standard NPS score (percent promoters minus percent detractors), tracks trend over time, and lets you tag responses by customer segment, plan tier, or any custom field you pass in.
CSAT surveys ask a 1 to 5 satisfaction question (or thumbs-up/down) plus optional follow-up. The dashboard computes the standard CSAT percentage (responses of 4 or 5 divided by total responses) and lets you trigger CSAT after specific events (a support ticket closing, a checkout completing) via webhook from your existing system into the survey embed.
Three to seven questions for in-product surveys, five to twelve for email-triggered customer research, and one to two for exit-intent surveys. Completion rates fall sharply past twelve questions; for genuinely longer research surveys, gate the full version behind an incentive so respondents know what they are committing to.
The dashboard ships aggregate views (response distributions, NPS or CSAT trend over time, segment cuts) plus per-respondent records. Free-text responses are surfaced as a chronological feed. Numeric and categorical questions are charted automatically. Full response data exports to CSV or routes per-response via webhook into a downstream analytics tool.
Both modes are supported. Pure feedback surveys (post-checkout CSAT, post-content NPS) can run anonymously, with only an optional email field for follow-up. Lead-generation surveys gate the result page or incentive behind contact details. The author sets the gate posture per survey.
Post-purchase confirmation pages (CSAT), in-product workflows triggered after a customer milestone (NPS), exit-intent overlays (one-question exit surveys), and dedicated research landing pages (longer product or audience research). Match the survey length to the engagement context.
Yes. Per-response webhooks fire as soon as a respondent completes the survey. The payload includes the response data, contact details where provided, and any custom fields passed in via embed parameters. Standard integrations cover HubSpot, Salesforce, ActiveCampaign, and Mailchimp; custom destinations work via the generic webhook endpoint.
Browse other tool types
Every visitor who uses a tool becomes a qualified lead with rich data, not just a name and email.