Polls that turn website visitors into engaged participants in seconds. One to three questions, instant aggregate results, optional lead capture for extended insights.
Polls turn anonymous website visitors into engaged participants in seconds. One to three questions, instant results showing how their answer compares to everyone else who took the poll. Optional lead capture for extended insights. CalcStack provides embeddable polls that work as content engagement, audience research, and light lead capture in a single fast format.
Outgrow and Dashform 2026 research consistently shows micro-quiz formats (1-3 questions) converting at 35-45% versus 3-5% for traditional opt-in forms. The drop from outcome-style quizzes (5-8 questions) is real, but the curiosity gap on a single-question poll keeps drop-off low enough to outperform any static form.
Companies using interactive content see 3-5× more conversions than static forms. Start building yours in under 5 minutes.
No code required · Hundreds of templates · Start in under 2 minutes
Polls work best as content engagement signals (a blog post poll, a sidebar audience question, a social-share-friendly weekly poll) and as light audience research. They are not the right format when the goal is deep qualification; for that, use scorecards or outcome quizzes instead.
Questions
A poll asks 1 to 3 questions and shows aggregate results (how the audience answered) without scoring or recommending. A quiz typically asks 5 to 8 questions and returns a personalized outcome (a recommendation, a score, or a category). Polls optimize for engagement and participation; quizzes optimize for personalization and lead qualification.
After submitting an answer, the visitor sees a bar chart or percentage breakdown of how everyone who took the poll responded. Their own answer is highlighted. Results update live as new responses arrive, which creates a social-proof loop that keeps visitors on the page longer.
Both modes are supported. The default poll is anonymous (no lead capture). For polls that double as research lead magnets, an optional email gate sits on the result page so visitors can opt in to receive the full insights report or be notified when new poll cycles publish.
Opinion polls ("which approach do you prefer"), prediction polls ("what do you think will happen next quarter"), and preference polls ("which feature should we build first") all see strong engagement. Single-question polls embedded inside blog posts or above-fold on landing pages outperform multi-question polls placed in sidebars.
Inside blog posts (mid-article, after the visitor has read enough to have an opinion), on landing pages where audience opinion supports the offer, and on community pages where ongoing polling builds a sense of shared participation. Avoid the homepage hero unless the poll is core to the brand positioning.
One question for pure engagement polls; two to three questions for light audience research polls. Beyond three questions, completion rates drop below the threshold where polls outperform forms, at which point a recommendation quiz or scorecard is the better format choice.
Yes. Polls double as content assets: weekly or monthly poll cycles produce shareable aggregate data ("63% of our readers said X"). The aggregate data can be exported and republished on the blog, in newsletters, or as social content without exposing individual respondents.
For top-of-funnel reach, yes. A poll asking "what is your biggest challenge with X" earns more participation than a gated PDF on the same topic because the value exchange is immediate and lighter. The captured insight is the lead value, not just the email.
Every visitor who uses a tool becomes a qualified lead with rich data, not just a name and email.