Lead generation tools that pay for themselves
Start free. Upgrade when you need lead capture, CRM integrations, and white-label embeds.
CalcStack offers four plans from free to $199/month. All paid plans include a 14-day free trial with lead capture, CRM integration, white-label embeds, and branded PDF reports. Start with Free, upgrade when you need lead data.
Free
Capture your first leads, no card required.
- 2 interactive tools
- 2,000 views/mo
- Lead capture (10 leads/mo)
- Basic analytics
- CalcStack branding on PDFs
- Community support
No credit card required
Starter
Scale capture and remove our branding.
- Everything in Free
- 5 interactive tools
- 5,000 views/mo
- 1,000 leads/mo
- Branding removal
- Zapier to any CRM
14-day free trial. Cancel anytime.
Growth
For growing teams that need more.
- Everything in Starter
- 20 interactive tools
- Full white-label
- 25,000 views/mo
- 7 custom tool builders
- CRM webhooks
- Branded PDF reports
- A/B testing
14-day free trial. Cancel anytime.
Agency
For agencies & enterprises at scale.
- Everything in Growth
- Unlimited interactive tools
- Unlimited views
- 7 custom tool builders (unlimited)
- AI content generation
- Branded PDF reports
- Priority support
Talk to sales for invoice billing.
All paid plans include a 14-day free trial. No credit card required to start with Free.
From free to scale
What each upgrade unlocks
Free
Start capturing leads
- 2 interactive tools
- 2,000 views per month
- Lead capture (10 leads/mo)
- Basic analytics
- CalcStack branding
Starter
Scale capture + remove branding
- 5 tools, 5,000 views
- 1,000 leads per month
- Branding removal
- Zapier to any CRM
Growth
Most teams stop here
- 20 tools, 25,000 views
- Full white-label + branded PDFs
- HubSpot, Salesforce, Mailchimp, Slack, webhooks
- A/B testing + 7 custom builders
Agency
Scale across every client
- Unlimited tools and views
- AI content generation
- Priority support
Why CalcStack
Turn your website into a lead machine
Interactive content converts 3-5× better than static forms. CalcStack gives you hundreds of tools to embed, calculators, scorecards, decision engines, benchmarks, graders, and quizzes, without writing a single line of code.
Launch in minutes, not months
Pick from hundreds of pre-built interactive tools, calculators, scorecards, decision engines, benchmarks, graders, and quizzes. Embed anywhere with a single line of code.
Capture qualified leads on autopilot
Gate results behind an email form that feels natural, not pushy. Every lead arrives with their inputs, scores, and recommendations, so your sales team has context before the first call.
Measure what matters
Track views, completions, and lead conversion rates per tool. A/B test different content types to find what converts best for your audience.
Build custom tools for your business
Create your own calculators, quizzes, scorecards, graders, decision engines, and benchmarks with our drag-and-drop builders. Available on Growth and Agency plans.
Integrate with your CRM
Connect to HubSpot, Salesforce, Pipedrive, and 4 more CRMs. Leads arrive with their inputs, scores, and buying signals, no manual data entry.
Branded PDF reports
Every visitor can download a research-backed PDF report with your logo and branding. The email gate captures the lead before the download.
The results speak for themselves
- ↗Interactive tools keep visitors on your site 2.5× longer than static pages
- ↗Interactive content generates 40% more leads than standard contact forms
- ↗Leads captured with full data context close 28% faster
- ↗White-labelled embeds build trust, visitors see your brand, not ours
0+
Interactive tools
0-5×
Higher conversion rate
<0min
Time to first embed
0%
Your brand, your leads
11 Content Types. One Platform.
Every type captures leads differently. Mix and match for your audience.
Calculators
120 tools
Visitors input numbers, get instant results with benchmarks
Scorecards & Assessments
107 tools
Visitors answer questions, get a score with personalized recommendations
Decision Engines
63 tools
Visitors face a choice, get a data-driven recommendation
Benchmarking Tools
34 tools
Visitors input metrics, see how they compare across dimensions
Graders
45 tools
Visitors paste content, get an instant grade with feedback
Interactive Quizzes
57 tools
Visitors answer questions, get a tailored recommendation
AI Generators
19 tools
Visitors describe their needs, AI creates content for them
Polls
22 tools
Visitors vote on one quick question, see how everyone else answered
Surveys
20 tools
Visitors share structured feedback you can act on with full context
Chatbot Delivery
511 tools
Tools delivered as a conversational chatbot for higher engagement
Product Recommenders
43 tools
Visitors answer a few questions, get a personalized product match
We designed these plans around what actually drives lead generation results, drawing on the interactive-content patterns proven by Stripe, Typeform, and HubSpot. The Growth plan unlocks the features, white-labelling, CRM webhooks, and A/B testing, that convert casual visitors into qualified leads.
Businesses that upgrade from Free to Starter typically see a 10-15x increase in lead capture within the first month. The difference is not traffic, it is the gated results, branded PDF reports, and CRM integration that turn tool completions into actionable leads.
Compare plans side-by-side
| Feature | Free | Starter | GrowthPopular | Agency |
|---|---|---|---|---|
| Interactive Tools | 2 | 5 | 20 | Unlimited |
| Monthly views | 2,000 | 5,000 | 25,000 | Unlimited |
| Lead capture | 10/mo | 1,000/mo | 10,000/mo | Unlimited |
| Branding removal | , | ✓ | ✓ | ✓ |
| Full white-label | , | , | ✓ | ✓ |
| Content gating | Email gate | Email gate | Email + PDF + blur preview | Email + PDF + blur preview |
| Custom tool builders | , | , | 7 builders (20 tools) | 7 builders (unlimited) |
| Analytics | Basic | Basic | Advanced | Advanced |
| PDF reports | Basic (2-page) | Basic (2-page) | Full report + action plans | Full report + action plans |
| CRM webhooks | , | Zapier only | ✓ | ✓ |
| A/B testing | , | , | ✓ | ✓ |
| Industry benchmarks | ✓ | ✓ | ✓ | ✓ |
| Priority support | , | , | , | ✓ |
What You're Missing on the Free Plan
Free Plan
Paid Plans
Lead Capture
Up to 10 leads per month, overflow leads recorded but locked behind upgrade
Lead Capture
Unlimited capture at every tier, every visitor's email, inputs, results, and quality score saved
CRM Integration
Leads stay in the CalcStack dashboard, no CRM push
CRM Integration
Leads sent instantly to HubSpot, Salesforce, Mailchimp, Slack, Google Sheets, or Zapier
Branding
CalcStack branding on every tool, visitors see our name alongside yours
Branding
Your logo, your colors, your brand, visitors never see CalcStack
PDF Reports
Basic 2-page PDF, results on screen plus a simple downloadable summary
PDF Reports
Multi-page branded PDF reports with action plans and benchmarks
Analytics
Basic analytics, views, completions, and the lead list
Analytics
Full analytics dashboard, conversion rates, source attribution, and trends
Views
2,000 views/month, comfortable for most single embeds
Views
5,000 to unlimited views per month depending on plan
Tools
2 interactive tools across all 11 content types
Tools
5 to unlimited tools across all 11 content types
How many leads could your traffic produce?
Interactive tools convert 30-50% of website visitors. Slide your monthly traffic and see the captured-lead range. Same maths CalcStack runs on every embed.
Captured leads per month
750
to1,250
from 2,500 monthly visitors at 30-50% conversion
Start Free · No credit card required
Ready to turn traffic into leads?
Start with the Free plan, no credit card, no commitment. See why teams choose CalcStack to power their interactive content.
Learn more about CalcStack
Frequently asked questions
Can I try CalcStack for free?
Absolutely. The Free plan gives you 2 interactive tools with 2,000 views per month, lead capture for up to 10 leads per month, and basic analytics, all with no credit card required. Choose from hundreds of calculators, scorecards, decision engines, benchmarks, graders, and quizzes. Upgrade any time.
What happens if I hit my view limit?
Your embedded tools will be paused until the next billing cycle. Upgrade your plan to restore them instantly and get more monthly views. Free now ships with 2,000 monthly views (up from 500), so for most embeds the binding constraint is the lead cap below, not views.
What happens if I hit my Free lead cap?
Leads keep getting captured, but the new ones beyond 10 in the current month are locked in the dashboard. The visitor still completes the tool, the lead is still recorded, and the details (email, inputs, results) unlock as soon as you upgrade. Nothing is lost; the cap drives the upgrade conversation, not a hard stop.
Can I switch plans later?
Yes. You can upgrade, downgrade, or cancel at any time. Changes take effect at the start of your next billing period.
Which integrations are included on each plan?
Starter includes Zapier integration so you can push leads to any CRM or tool. Growth and Agency plans add direct integrations with HubSpot, Mailchimp, Salesforce, Slack, and custom webhooks. Free captures leads to your CalcStack dashboard; CRM routing turns on at Starter.
What does "white-label" mean?
On Growth and Agency plans, all CalcStack branding is removed from your embedded content. Calculators, scorecards, graders, quizzes, all look like a native part of your website.
Do you offer annual billing?
Yes, save 17% by switching to yearly billing. Toggle the switch at the top of this page to see annual prices.
What payment methods do you accept?
We accept all major credit cards via Stripe. Agency customers can also pay via invoice.
Is there a free trial for paid plans?
Yes. Starter and Growth plans include a 14-day free trial so you can test every feature before committing.
What's included in Priority Support?
Agency plan customers get a dedicated account manager, sub-2-hour response times during business hours, and onboarding assistance.
Every CalcStack tool embedded on your website captures leads automatically, visitor inputs, results, and buying signals sent straight to your CRM.