Lead Generation Software That Makes Every Website Visitor Count
Your website gets thousands of visitors. Static forms convert 2-3% of them. CalcStack converts 30-50% by giving visitors interactive tools they actually want to use — and capturing every input as qualified lead data.
The Problem With Traditional Lead Gen
Forms interrupt. Popups annoy. Chatbots frustrate. Every traditional lead gen tactic asks the visitor to give something before receiving anything. The result: 97% of visitors leave without converting.
Interactive content flips the equation. The visitor gets immediate value — a personalised score, a benchmark comparison, a tailored recommendation — and the email gate feels fair because they have already received something meaningful. Read more about this shift in our guide to interactive content vs contact forms.
How CalcStack Works
Stage 1
Embed
One-line code on your page
Stage 2
Engage
Visitor uses interactive tool
Stage 3
Capture
Email gate collects contact data
Stage 4
Score
Lead quality calculated automatically
Stage 5
Enrich
Benchmarks and insights attached
Stage 6
Send
Qualified lead arrives in your CRM
Features
Lead capture
Email gates, partial responses, abandoned session recovery.
Lead scoring
Every lead gets a quality score based on inputs and benchmarks.
PDF reports
Branded, research-grade reports visitors actually keep.
White-label
Your domain, your brand colours, your logo. No CalcStack branding.
A/B testing
Test headlines, CTAs, and question flows to maximise conversion.
Embed analytics
Track views, completions, and drop-off by question.
CRM integration
HubSpot, Salesforce, Mailchimp, Slack, Sheets, Zapier, webhooks.
7 content types
Calculators, scorecards, quizzes, benchmarks, graders, decisions, AI.
Integrations
Push enriched lead data to every tool your sales team already uses.
Works on Any Website
CalcStack embeds on every major CMS and website builder. One line of code — no developer required.
See It Live
This is CalcStack lead generation software running live on this page. Complete the score and see how visitor data gets captured and enriched in real time.
Pricing
Free
£0
1 tool, 500 views
Starter
£29/mo
5 tools, lead capture
Growth
£59/mo
20 tools, white-label
Agency
£149/mo
Unlimited tools
Frequently Asked Questions
What is lead generation software?▾
Lead generation software helps businesses capture and qualify potential customers from their website. CalcStack is lead generation software that uses interactive content instead of static forms, converting 30-50% of visitors into leads with rich data sent to your CRM.
How is CalcStack different from other lead gen software?▾
Most lead gen software captures form fields: name, email, phone. CalcStack captures quantitative data: revenue, costs, team size, benchmarks, scores, and buying signals. Your sales team knows what the prospect needs before the first call.
Does CalcStack integrate with my CRM?▾
Yes. CalcStack integrates with HubSpot, Salesforce, Mailchimp, Slack, Google Sheets, Zapier, and custom webhooks. Every lead is sent with all inputs, outputs, scores, and benchmark positions.
Can I try it free?▾
Yes. The free plan includes one interactive tool with 500 views per month. No credit card required. Upgrade to unlock lead capture, white-label branding, and CRM integration.
Turn Your Website Into a Lead Machine
Start free. Upgrade when you are ready for lead capture, CRM integrations, and white-label branding.
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