What is Product Description Score?
A product description grader scores your copy across SEO optimization, benefit clarity, sensory language, and conversion elements.
The Formula
Score = (Points Earned รท Maximum Points) ร 100
Worked Example
A product listing: SEO 6/10, benefits 7/10, sensory language 5/10, conversion 6/10.
- Total = 6 + 7 + 5 + 6 = 24
- Maximum = 40
- Score = (24 รท 40) ร 100 = 60%
๐ Description scores 60%, benefits are communicated but SEO and sensory language would improve search ranking and appeal.
Why This Matters
Conversion rate
Optimized descriptions increase conversion by 30-50%. They are the primary influence after product images.
SEO ranking
Product pages with unique, keyword-rich descriptions rank 2-3x higher than those using manufacturer copy.
Return reduction
Accurate, detailed descriptions reduce returns by 20%. Customers who understand the product before buying keep it.
Common Mistakes
โ Using manufacturer descriptions
Duplicate content from the manufacturer appears on hundreds of sites. Unique copy ranks better and converts more.
โ Features without benefits
"100% cotton" is a feature. "Breathable comfort that keeps you cool all day" is a benefit that sells.
โ No scarcity or urgency
Adding stock levels or limited-time messaging increases conversion by 10-15% without being misleading.
Industry Benchmarks
| Category | Good | Average | Poor |
|---|---|---|---|
| Word Count | 200-400 words | 100-200 words | Below 50 words |
| Unique Content | 100% unique | Partially unique | Manufacturer copy |
| SEO Score | 80%+ | 60-80% | Below 55% |
Source: Salsify Product Content Benchmark Report 2025
Benchmark data sourced from Salsify Product Content Benchmark Report 2025.