Product Description Grader

150-300 words for standard products. Complex/expensive items: 500-1,000 words with detailed specs.

The grader weights benefit framing more heavily than features because benefit-led descriptions convert 30-50% better in ecommerce A/B tests. Feature bullets still earn points, but only when paired with the benefit they unlock. A description listing "800 fill goose down" without the "stay warm in subzero temperatures" outcome scores lower than one that pairs both.

It evaluates 10 criteria: benefit-focused headline, feature bullets with benefits, sensory language, target customer addressed, objections handled, specifications included, SEO keywords, social proof, scarcity or urgency, and clear CTA.

An A grade (80-100) means your description is optimized for conversion. Products with A-grade descriptions convert 30-50% better than those with generic or feature-only descriptions, per ecommerce conversion studies.

Lead with benefits not features (what does the customer gain?), address the top 2-3 objections directly in the copy, and add specific social proof. Descriptions that answer why should I buy this? convert significantly better.

Each of 10 rules is checked against your description text. Rules are weighted by conversion impact -- benefit focus, objection handling, and social proof carry the most weight.

Product descriptions between 150 and 300 words rank best for long tail keywords according to Ahrefs data from 2 million product pages. Descriptions under 100 words underperform in search by 30% while those over 500 words see diminishing returns. Lead with benefits in the first 50 words since Google often pulls that text for search snippets.

Professional product photography, seamless mobile checkout, transparent shipping/returns, strong social proof, and automated abandoned cart recovery.

The percentage of visitors who take a desired action...

Clear headline, single CTA, social proof, benefit-focused copy, and lead capture above the fold.

There is no single best strategy, the right approach depends on your order volume, average order value, product dimensions, and geography.

Shopify Commerce Trends data shows average ecommerce conversion rates vary significantly by category: fashion and apparel average 1.8-2.5%, electronics 1.2-2%, food and grocery 3-5% (driven by repeat buyers), and home and garden 1.5-2.5%.