Landing Page Grader

Clear headline, single CTA, social proof, benefit-focused copy, and lead capture above the fold.

2-5% is average. Highly optimized pages convert at 10-25%.

It evaluates 10 criteria: headline clarity, value proposition, single CTA, social proof, page speed, mobile responsiveness, form length, trust signals, visual hierarchy, and above-the-fold content.

An A grade (80-100) means your page follows most conversion best practices. The average landing page scores C (40-59). Pages scoring A convert at 5-10% vs 2-3% for C-grade pages, according to Unbounce data.

The three biggest improvements are: use a single clear CTA (pages with one CTA convert 2.7x better), add specific social proof (numbers and logos, not generic testimonials), and reduce form fields to 3-4 maximum.

Each of 10 rules is checked against your page content. Rules are weighted by conversion impact -- headline and CTA carry the most weight. Your score is the weighted sum of passed rules as a percentage, converted to a letter grade.

The average landing page converts at 2.35% while the top 25% convert at 5.31% or higher according to Unbounce data. Pages with a single clear CTA convert 2.7x better than those with multiple. Adding specific social proof with numbers and logos, reducing form fields to 3-4 maximum, and placing the CTA above the fold are the three highest-impact improvements.

It evaluates 10 key factors that determine whether your website converts visitors into leads: page speed, mobile experience, CTA clarity, lead capture mechanisms, value proposition, trust signals, above-the-fold content, form friction, follow-up speed, and analytics tracking.

The percentage of visitors who take a desired action...

Clear CTA, addresses a specific pain point, includes a number or stat, creates urgency, and targets a defined audience.

The poll asks two short questions about your biggest current marketing pain point and your team size, then groups your answer against the peer responses.

7-10 is good.