Product Listing Grader

The grader evaluates 10 criteria: benefit-focused title with primary keyword, feature bullets linking specs to outcomes, detailed specifications, number and quality of photos, pricing competitiveness, shipping cost visibility, return policy clarity, social proof and review count, SEO keyword placement, and a clear call to action. Each criterion is weighted by its conversion impact.

The grader applies to any product listing on any platform: Amazon, Etsy, eBay, Shopify, WooCommerce, or your own custom store. The 10 criteria are universal best practices proven to increase conversion across all major marketplaces and direct-to-consumer stores based on Jungle Scout and Baymard Institute research.

The product description grader focuses exclusively on copywriting quality, scoring benefit framing, sensory language, objection handling, and readability. This listing grader evaluates the complete product page including photos, pricing visibility, shipping transparency, and logistics, all the elements outside the description that drive 40-50% of purchase decisions.

Amazon A9 algorithm prioritizes click through rate, conversion rate, and keyword relevance according to Jungle Scout research. Listings with backend keywords, 7 or more bullet points, A+ content, and 15 or more reviews rank 3 to 5 positions higher on average. Title length between 80 and 150 characters performs best for search visibility.

Aim for an A grade (90-100) on the product listing grader. Top-performing ecommerce listings consistently score A and convert 3-5x better than poorly optimized listings. The biggest score wins come from benefit-focused titles, 5+ high-quality photos, complete specifications, and visible social proof.

No, paste your listing text and it grades the written content against 10 best practices. The grader cannot access live URLs or read photos and pricing directly. Describe those elements in your pasted text (for example, "listing has 8 photos including lifestyle shots" or "free shipping stated on listing") and the grader will evaluate them.

A-grade product listings convert 2-3x better and rank higher in marketplace search results. The biggest differentiators are benefit-focused titles, 5+ high-quality photos, and complete specifications. Each improvement compounds.

10 areas: product photography, descriptions, checkout, payment options, shipping transparency, return policy, mobile experience, reviews, abandoned cart recovery, and analytics. Baymard Institute research shows that stores scoring above 75 on these 10 dimensions convert visitors at more than twice the rate of average stores.

Standard products perform best with 150-300 word descriptions, which rank well for long-tail keywords and hold attention on mobile. Complex or expensive items benefit from 500-1,000 words with detailed specifications, use cases, and objection handling.

The average ecommerce conversion rate is 2-3% across all categories according to Statista 2025. Top-quartile stores achieve 4-6%. Fashion averages 1.5% due to high browse-to-buy ratios, electronics averages 2.5%, and food and grocery reaches 3.5-5% because of repeat purchase behavior.

There is no single best strategy, the right approach depends on your order volume, average order value, product dimensions, and geography. Shopify Commerce Trends data shows stores with a free shipping threshold typically see 10-30% higher AOV, but flat rate shipping is simpler for low-volume stores, real-time carrier rates suit variable product sizes, and 3PL fulfillment unlocks scale above 500-1,000 orders per month.

Shopify Commerce Trends data shows average ecommerce conversion rates vary significantly by category: fashion and apparel average 1.8-2.5%, electronics 1.2-2%, food and grocery 3-5% (driven by repeat buyers), and home and garden 1.5-2.5%.