Ad Copy Grader

Good ad copy has a clear outcome-focused CTA, addresses a specific pain point the target audience recognizes, includes a concrete number or statistic for credibility, creates appropriate urgency without being manipulative, and targets a defined audience segment. Ads with numbers in the headline get 36% more clicks on average.

Google Ads headlines should be under 30 characters with descriptions under 90 characters. Facebook primary text performs best under 125 characters. LinkedIn intro text should stay under 150 characters. Character limits are enforced by platforms but shorter copy consistently outperforms copy that fills the maximum allowance.

It evaluates 10 criteria: headline hook, benefit-focused language, clear CTA, urgency or scarcity, emotional trigger, specificity (numbers and data), audience targeting, brand voice consistency, character count compliance, and keyword relevance.

An A grade (80-100) indicates high-performing ad copy. Most ads score C or below. Top-performing Google Ads have 15% higher CTR by following the criteria this grader checks, according to WordStream benchmarks.

Include specific numbers (ads with numbers get 36% more clicks), add a clear benefit in the headline, and use urgency without being manipulative. Test the grader before and after revisions to track improvement.

Each of 10 rules is checked against your ad text. Rules are weighted by performance impact -- headline quality and CTA clarity carry the most weight. Your score is converted to a letter grade from A to F.

Include specific numbers in your headline as ads with numbers get 36% more clicks according to WordStream data. Address a specific pain point, include a clear benefit-focused CTA, and create urgency without being manipulative. Google Ads with optimized copy achieve 2x higher click-through rates. Keep headlines under 30 characters and descriptions under 90 for Google Ads.

A good landing page has a benefit-focused headline that communicates the outcome in under 8 words, a single clear CTA (pages with one CTA convert 2.7x better than those with multiple), specific social proof with numbers and logos, and lead capture above the fold without requiring scrolling.

ROAS (Return on Ad Spend) is revenue generated divided by ad spend. A 4:1 ROAS means you earned $4 for every $1 spent on advertising.

Click-Through Rate (CTR) is the percentage of people who click after seeing your ad, email, or search result. Google Search averages 3.17% CTR and display averages 0.46% per WordStream data.

Companies publishing 4 or more posts per week get 3.5x more traffic than those publishing once weekly according to HubSpot research. However, publishing frequency only matters if content quality is maintained.

Goals, current marketing state, the decision making structure, the success metric the client cares about most, the timeline, the budget range, the access and integrations needed, the brand assets available, and the single biggest concern about the engagement.