Marketing Budget Benchmark Poll
Gartner CMO Spend Survey 2025 reported the average marketing budget at 7.7% of company revenue, down from a 2022 peak of 9.5%. Take this short peer poll on your budget as a percentage of revenue, your channel mix, and your team size to see how you stack up against other marketers.
Last updated: May 2026
Gartner CMO Spend Survey 2025 reported the average marketing budget at 7.7% of company revenue, down from a 2022 peak of 9.5%. Take this short peer poll on your budget as a percentage of revenue, your channel mix, and your team size to see how you stack up against other marketers.
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Frequently Asked Questions
What is the average marketing budget as a percentage of revenue?
Gartner CMO Spend Survey 2025 puts the average at 7.7% of revenue, down from 9.5% in 2022. B2B SaaS often sits at 9 to 12% and mature B2C consumer brands at 6 to 9%. These are guidelines, not prescriptions.
How does this marketing budget poll work?
It asks for your budget as a percent of revenue, your channel mix, and your team size. The result compares your answers against other respondents so you can see whether your budget sits above, below, or at the peer median.
Should marketing budget grow with revenue?
It depends on stage and goals. High growth SaaS often holds marketing budget steady as a percentage of revenue, while mature businesses may compress it. The right question is not "how much" but "what return per dollar of spend".
What if my marketing budget is far below the peer median?
A below median budget is not automatically a problem if your channel mix is efficient and your ROI is strong. Use the peer comparison as a prompt to audit channel performance, not a directive to spend more.
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