What is a good Marketing Challenge Priorities?

For Lead Generation Difficulty, a good Marketing Challenge Priorities is Below 40% cite as top challenge. Typical performance falls in the 40-60% cite as top challenge range, and Above 60% cite as top challenge is considered poor according to HubSpot State of Marketing Report.

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Biggest Marketing Challenge Poll

HubSpot 2026 State of Marketing reports that lead quality and proving ROI consistently top the list of marketing leader pain points. Vote in this two question peer poll to see which challenge dominates among other marketers and where your team sits relative to the pack.

Polling marketers on their biggest challenges surfaces industry-wide pain points, reveals where teams struggle most, and exposes the gap between budget allocation and actual difficulty. When aggregated across respondents, challenge polls provide a peer-validated view of what is hard right now, not what vendors claim is hard. Lead Generation Difficulty typically target Below 40% cite as top challenge. Cast your vote in the poll on this page to see how your answer compares with everyone else's.

Last updated: May 2026Maintained by CalcStack

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The tool above is exactly what visitors get on your site, except their results sit behind an email gate and every input lands in your CRM. Marketing teams embed this tool on their website to qualify leads, visitors score themselves and you see their results before the first call.

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Built on patterns from Stripe, Typeform, and HubSpotInteractive tools convert 30-50% vs 2-3% for static forms60-second embed, works on any site

What is Marketing Challenge Priorities?

Polling marketers on their biggest challenges surfaces industry-wide pain points, reveals where teams struggle most, and exposes the gap between budget allocation and actual difficulty. When aggregated across respondents, challenge polls provide a peer-validated view of what is hard right now, not what vendors claim is hard. This data helps marketing leaders prioritize initiatives, justify budget requests with evidence that peers face the same friction, and avoid investing in areas that only feel urgent because of recency bias.

Why This Matters

Budget justification

When 61% of marketers name lead generation as their top challenge (according to HubSpot), a demand gen leader can anchor a budget request to peer consensus rather than internal opinion. CFOs respond to "the industry agrees" differently than "I think we need more."

Strategy alignment

Challenge polls reveal mismatches between where teams spend time and where they actually struggle. A team investing 40% of effort in content creation while naming attribution as their top challenge is misallocating energy. Use your Marketing ROI Calculator to quantify the gap.

Peer benchmarking

Knowing that your challenges mirror the industry validates your strategy. Knowing they diverge signals either a competitive advantage or a blind spot. Both are worth discovering before committing next quarter's plan.

Common Mistakes

Conflating tactical and strategic challenges

A poll that mixes "writing blog posts" with "proving marketing ROI" produces unusable results. Tactical execution problems and strategic measurement problems require different solutions. Separate them in your poll design.

Recency bias in responses

Respondents over-weight whatever went wrong last week. A failed product launch colors "product marketing" as the top challenge even when it is a one-time event. Frame questions around persistent, recurring challenges to filter noise.

Ignoring downstream metrics

Challenge polls capture perception, not reality. A team that names "lead quality" as their top challenge may actually have a sales handoff problem. Cross-reference poll results with your Conversion Rate Calculator to separate real challenges from symptoms.

Industry Benchmarks

GoodAveragePoor

Lead Generation DifficultyGoodBelow 40% cite as top challengeAverage40-60% cite as top challengePoorAbove 60% cite as top challenge

Content Creation ChallengesGoodBelow 30% cite as top challengeAverage30-50% cite as top challengePoorAbove 50% cite as top challenge

Attribution ComplexityGoodBelow 35% cite as top challengeAverage35-55% cite as top challengePoorAbove 55% cite as top challenge

Source: HubSpot State of Marketing Report

From the field

HubSpot's 2025 State of Marketing report shows that interactive content generates 2x the conversions of passive content, and the Content Marketing Institute found that 81% of marketers say interactive tools are more effective at grabbing attention than static blog posts.

One of the most common mistakes we see when working with clients: conflating tactical and strategic challenges. A poll that mixes "writing blog posts" with "proving marketing ROI" produces unusable results. Tactical execution problems and strategic measurement problems require different solutions. Separate them in your poll design.

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Customer Acquisition Cost Calculator

The average B2B SaaS customer acquisition cost is $702 according to FirstPageSage data. Enter your total sales and marketing spend and new customers acquired to calculate your CAC. Benchmark against industry averages by sector and identify which channels deliver the lowest cost per customer.

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Marketing ROI Calculator

The average marketing campaign delivers a 5:1 return but 39% of marketers cannot prove ROI according to HubSpot research. Enter your campaign spend and revenue generated to calculate your marketing ROI percentage. Compare performance across channels to see which investments pay off.

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ROAS Calculator

The average Google Ads ROAS is 2:1 while top performers achieve 8:1 or higher according to WordStream data. Enter your ad spend and revenue by channel to calculate ROAS for each campaign. Compare Google, Meta, LinkedIn, and other channels side by side to find your best performers.

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Cost Per Lead Calculator

The average cost per lead ranges from $30 in education to $200 in technology according to HubSpot data. Enter your spend and lead count by channel to calculate CPL. Compare against industry benchmarks and your CAC to identify which lead sources deliver the highest ROI.

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Email Marketing Assessment

Email marketing delivers an average $36 return per dollar spent according to Litmus data. Score your email program across 10 areas including list hygiene, segmentation, automation, deliverability, and personalization. Get a grade out of 100 with specific improvements to implement.

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Marketing Budget Benchmark Poll

Gartner CMO Spend Survey 2025 reported the average marketing budget at 7.7% of company revenue, down from a 2022 peak of 9.5%. Take this short peer poll on your budget as a percentage of revenue, your channel mix, and your team size to see how you stack up against other marketers.

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Frequently Asked Questions

What does the biggest marketing challenge poll measure?

The poll asks two short questions about your biggest current marketing pain point and your team size, then groups your answer against the peer responses. It is a directional peer comparison, not a benchmark database.

How is the marketing challenge poll different from a survey?

A poll is built for one or two questions and shows immediate peer comparison results. A marketing survey takes 5 to 10 questions and produces structured feedback for the team. This poll is intentionally fast on purpose.

Is poll data representative of all marketers?

No single poll is statistically representative of all marketers. The result shows how respondents to this poll answered, weighted toward CalcStack visitors. Treat peer comparisons as directional, not authoritative benchmarks.

Why are lead quality and ROI such common marketing pain points?

HubSpot 2026 data consistently shows that lead quality and ROI proof dominate marketing leader concerns because both directly impact pipeline contribution and budget defense. Channel saturation has made volume cheaper but qualified volume harder.

How do I act on the results of the biggest marketing challenge poll?

Export the biggest marketing challenge response distribution, identify the top two answers, and write a follow-up piece of content or product update that speaks directly to that majority. Reach out personally to the minority answers as well, since they are often the most engaged segment on biggest marketing challenge and the source of your most useful qualitative feedback on the question.

What is CAC?

Customer Acquisition Cost is the total sales and marketing spend divided by new customers acquired. The average B2B SaaS CAC is $702 according to FirstPageSage.

See the full answer on Customer Acquisition Cost Calculator

What is marketing ROI?

Marketing ROI is the revenue generated relative to marketing spend, calculated as ((Revenue minus Marketing Cost) divided by Marketing Cost) times 100. A 5:1 ratio (500% ROI) is considered strong across channels per HubSpot benchmarks.

See the full answer on Marketing ROI Calculator

What is ROAS?

ROAS (Return on Ad Spend) is revenue generated divided by ad spend. A 4:1 ROAS means you earned $4 for every $1 spent on advertising.

See the full answer on ROAS Calculator

What is CPL?

Cost Per Lead (CPL) is total marketing spend divided by leads generated in the same period. Industry averages range from $30 in education to $200 in technology according to HubSpot data.

See the full answer on Cost Per Lead Calculator

What is a good email marketing score?

Most businesses score 30-50 out of 100 on an email marketing assessment. A score above 70 indicates mature email operations with strong list segmentation, automated workflows, and analytics tracking that ties email sends to revenue rather than just open rates.

See the full answer on Email Marketing Assessment

Embed This Poll on Your Website

Every visitor who uses your embedded poll becomes a qualified lead. Their inputs, results, and marketing metrics are captured and sent to your CRM, before you ever pick up the phone.

Lead CaptureCRM IntegrationBranded PDF ReportsIndustry Benchmarks

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🗳️Poll

Biggest Marketing Challenge Poll

Last updated: May 2026Maintained by CalcStack

What your visitors see

Add This to Your Website →

Built on patterns from Stripe, Typeform, and HubSpotInteractive tools convert 30-50% vs 2-3% for static forms60-second embed, works on any site

What is Marketing Challenge Priorities?

Polling marketers on their biggest challenges surfaces industry-wide pain points, reveals where teams struggle most, and exposes the gap between budget allocation and actual difficulty. When aggregated across respondents, challenge polls provide a peer-validated view of what is hard right now, not what vendors claim is hard. This data helps marketing leaders prioritize initiatives, justify budget requests with evidence that peers face the same friction, and avoid investing in areas that only feel urgent because of recency bias.

Why This Matters

Budget justification

Strategy alignment

Peer benchmarking

Common Mistakes

Conflating tactical and strategic challenges

Recency bias in responses

Ignoring downstream metrics

Industry Benchmarks

GoodAveragePoor

Lead Generation DifficultyGoodBelow 40% cite as top challengeAverage40-60% cite as top challengePoorAbove 60% cite as top challenge

Content Creation ChallengesGoodBelow 30% cite as top challengeAverage30-50% cite as top challengePoorAbove 50% cite as top challenge

Attribution ComplexityGoodBelow 35% cite as top challengeAverage35-55% cite as top challengePoorAbove 55% cite as top challenge

Source: HubSpot State of Marketing Report

From the field

HubSpot's 2025 State of Marketing report shows that interactive content generates 2x the conversions of passive content, and the Content Marketing Institute found that 81% of marketers say interactive tools are more effective at grabbing attention than static blog posts.

One of the most common mistakes we see when working with clients: conflating tactical and strategic challenges. A poll that mixes "writing blog posts" with "proving marketing ROI" produces unusable results. Tactical execution problems and strategic measurement problems require different solutions. Separate them in your poll design.

Related Tools

See All Poll Tools →

🎯

Frequently Asked Questions

What does the biggest marketing challenge poll measure?

How is the marketing challenge poll different from a survey?

Is poll data representative of all marketers?

Why are lead quality and ROI such common marketing pain points?

How do I act on the results of the biggest marketing challenge poll?

What is CAC?

Customer Acquisition Cost is the total sales and marketing spend divided by new customers acquired. The average B2B SaaS CAC is $702 according to FirstPageSage.

See the full answer on Customer Acquisition Cost Calculator

What is marketing ROI?

See the full answer on Marketing ROI Calculator

What is ROAS?

ROAS (Return on Ad Spend) is revenue generated divided by ad spend. A 4:1 ROAS means you earned $4 for every $1 spent on advertising.

See the full answer on ROAS Calculator

What is CPL?

Cost Per Lead (CPL) is total marketing spend divided by leads generated in the same period. Industry averages range from $30 in education to $200 in technology according to HubSpot data.

See the full answer on Cost Per Lead Calculator

What is a good email marketing score?

See the full answer on Email Marketing Assessment

Embed This Poll on Your Website

Every visitor who uses your embedded poll becomes a qualified lead. Their inputs, results, and marketing metrics are captured and sent to your CRM, before you ever pick up the phone.

Lead CaptureCRM IntegrationBranded PDF ReportsIndustry Benchmarks

See Plans & Pricing →Compare Tools

Biggest Marketing Challenge Poll

What is Marketing Challenge Priorities?

Why This Matters

Budget justification

Strategy alignment

Peer benchmarking

Common Mistakes

Conflating tactical and strategic challenges

Recency bias in responses

Ignoring downstream metrics

Industry Benchmarks

Related Tools

Customer Acquisition Cost Calculator

Marketing ROI Calculator

ROAS Calculator

Cost Per Lead Calculator

Email Marketing Assessment

Marketing Budget Benchmark Poll

Frequently Asked Questions

Related Questions

Biggest Marketing Challenge Poll

What is Marketing Challenge Priorities?

Why This Matters

Budget justification

Strategy alignment

Peer benchmarking

Common Mistakes

Conflating tactical and strategic challenges

Recency bias in responses

Ignoring downstream metrics

Industry Benchmarks

Related Tools

Customer Acquisition Cost Calculator

Marketing ROI Calculator

ROAS Calculator

Cost Per Lead Calculator

Email Marketing Assessment

Marketing Budget Benchmark Poll

Frequently Asked Questions

Related Questions