NPS Survey
Bain & Company data shows that NPS leaders grow 2.5x faster than industry average. This 5 question NPS survey captures the classic 0 to 10 recommendation score plus the reason, the single most valuable feature, and the most important improvement, the structured feedback most teams skip.
Last updated: May 2026
Bain & Company data shows that NPS leaders grow 2.5x faster than industry average. This 5 question NPS survey captures the classic 0 to 10 recommendation score plus the reason, the single most valuable feature, and the most important improvement, the structured feedback most teams skip.
📊 Your visitors see this on your website. SaaS founders embed this tool on their website, visitors benchmark themselves against industry data and you capture every input as a qualified lead. See plans →
↑ This is exactly what your website visitors see when you embed this tool. The only difference: their results are gated behind an email capture form, and every input is sent to your CRM.
From working with SaaS founders, the ones who embed a metrics calculator on their investor or pricing page consistently report shorter sales cycles, prospects arrive at the call already knowing their numbers.
Embed This Survey on Your Website
Every visitor who uses your embedded survey becomes a qualified lead. Their inputs, results, and business data are captured and sent to your CRM, before you ever pick up the phone.
Frequently Asked Questions
What does an NPS survey measure?
Net Promoter Score asks "how likely are you to recommend us on a scale of 0 to 10". This survey adds the reason behind the score, the most valuable feature, and the single biggest improvement, giving the qualitative context behind the number.
How is NPS calculated?
NPS = % Promoters (score 9 to 10) minus % Detractors (score 0 to 6). Passives (7 to 8) are excluded from the calculation. The score range is minus 100 to plus 100. Most B2B SaaS targets above plus 30, top performers exceed plus 50.
When should I send the NPS survey?
Relational NPS runs quarterly or semi annually to all customers. Transactional NPS runs after specific events. Most teams should run a quarterly relational NPS for trend data and trigger transactional NPS after support tickets or feature releases.
Whats a good NPS score?
Bain & Company data positions plus 30 as solid for B2B SaaS, plus 50 as excellent, and plus 70 plus as world class. SaaS averages around plus 30, financial services around plus 20, and luxury brands plus 60. Industry context matters more than absolute number.
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