Content ROI Calculator

Content ROI measures revenue and leads generated from content relative to production and distribution costs. Content marketing generates 3x more leads per dollar than paid advertising according to Demand Metric. ROI compounds over time since a blog post published today can drive organic traffic for years.

Update and republish top-performing existing posts (50% less effort than writing new content, comparable traffic results). Prioritize high-intent keywords at the bottom of the funnel since they convert 5-10x better than awareness content. Add a lead capture CTA to every content piece and repurpose each article into 5-10 additional formats.

Content marketing generates 3x more leads per dollar than paid advertising according to Demand Metric. Top-performing content programs achieve 5-10:1 ROI over 12 months. Content ROI improves with time as assets compound, a blog post written today can generate leads for years.

Track content-attributed leads using UTM parameters, measure organic traffic growth, and calculate cost per lead from content (total content spend ÷ content-attributed leads). Include writer, designer, and management time in costs. Most small businesses undercount content costs by 40-60%.

Update and republish top-performing old content (50% less effort, same results), create content for high-intent keywords (bottom-of-funnel converts 5-10x better), add lead capture to every content piece, and repurpose each piece into 5-10 formats.

Review traffic and engagement weekly, lead generation monthly, and full ROI quarterly. Content takes 3-6 months to rank in search, so judge individual pieces at 6 months. Evaluate the overall content program ROI annually against other marketing channels.

Content marketing ROI measures the revenue and leads generated from content relative to the cost of creation and distribution. It matters because content marketing requires sustained investment, proving ROI justifies continued budget and helps prioritize the most effective content types.

Marketing ROI is the revenue generated relative to marketing spend, calculated as ((Revenue minus Marketing Cost) divided by Marketing Cost) times 100.

Conversion rate is the percentage of visitors who complete a desired action (purchase, sign-up, form submission), calculated as (Conversions divided by Visitors) times 100.

Event ROI equals (attributed pipeline value plus closed revenue) minus total event cost, divided by total event cost.

Agency fees are calculated using three main models: monthly retainer (fixed fee for ongoing work, typically $3,000-$25,000/month), percentage of ad spend (usually 10-20% of managed budget), or project-based (one-time fee for defined deliverables).

B2B companies allocate 26% of their total marketing budget to content on average according to Content Marketing Institute data.