Benchmark Your SaaS
The median SaaS company has a 5% monthly churn rate, 3:1 LTV to CAC ratio, and 75% gross margin according to OpenView data. Enter your metrics to benchmark MRR growth, churn, LTV:CAC, net revenue retention, gross margin, and payback period against industry averages.
Last updated: May 2026
A SaaS benchmark evaluates your software business across MRR growth, churn rate, LTV:CAC ratio, and net revenue retention. Score = (ฮฃ Category Scores รท Number of Categories) ร 100. MRR Growth typically target 15%+ monthly.
๐ Your visitors see this on your website. SaaS founders embed this tool on their website โ visitors benchmark themselves against industry data and you capture every input as a qualified lead. See plans โ
โ This is exactly what your website visitors see when you embed this tool. The only difference: their results are gated behind an email capture form, and every input is sent to your CRM.
What is SaaS Company Score?
A SaaS benchmark evaluates your software business across MRR growth, churn rate, LTV:CAC ratio, and net revenue retention.
The Formula
Score = (ฮฃ Category Scores รท Number of Categories) ร 100
Worked Example
A SaaS startup: 12% MRR growth, 3.5% monthly churn, 3.2:1 LTV:CAC, 105% NRR.
- MRR growth: 12/15 target = 80/100
- Churn: 5/3.5 = 70/100 (lower is better)
- LTV:CAC: 3.2/4.0 target = 80/100
- NRR: 105/115 target = 91/100
- Overall = (80 + 70 + 80 + 91) รท 400 ร 100 = 80%
๐ The SaaS company scores 80% โ solid growth and retention but churn reduction is the priority lever.
Why This Matters
Fundraising readiness
Investors benchmark SaaS companies on these exact metrics. Scores above 85% attract premium valuations.
Growth sustainability
High growth with high churn is unsustainable. Benchmarking reveals whether growth is real or a leaky bucket.
Operational focus
Benchmarks pinpoint the single metric that would most improve overall business health.
Common Mistakes
โ Tracking gross churn only
Net revenue retention includes expansion revenue. A company with 5% gross churn and 8% expansion has 103% NRR โ which is healthy.
โ Comparing seed to Series B
Early-stage metrics look different. A seed company with 8% monthly growth is performing well; a Series B company needs 5%+ monthly.
โ Ignoring payback period
LTV:CAC ratio means nothing if payback takes 24 months and you have 12 months of runway.
Industry Benchmarks
| Category | Good | Average | Poor |
|---|---|---|---|
| MRR Growth | 15%+ monthly | 8-15% monthly | Below 5% monthly |
| Monthly Churn | Below 2% | 2-5% | Above 7% |
| Net Revenue Retention | 115%+ | 100-115% | Below 90% |
Source: OpenView SaaS Benchmarks Report 2025
Benchmark data sourced from OpenView SaaS Benchmarks Report 2025.
From working with SaaS founders, the ones who embed a metrics calculator on their investor or pricing page consistently report shorter sales cycles โ prospects arrive at the call already knowing their numbers.
One of the most common mistakes we see when working with clients: tracking gross churn only. Net revenue retention includes expansion revenue. A company with 5% gross churn and 8% expansion has 103% NRR โ which is healthy.
Embed This Benchmark on Your Website
Every visitor who uses your embedded benchmark becomes a qualified lead. Their inputs, results, and business data are captured and sent to your CRM โ before you ever pick up the phone.
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The average SaaS monthly churn rate is 5 to 7% for SMB products and 1 to 2% for enterprise according to Recurly data. Enter your starting and lost customers over any period to calculate your churn rate. See how your rate compares to industry benchmarks and model the compounding impact.
Customer Lifetime Value Calculator
The average SaaS customer lifetime value is 3 to 5 times the cost to acquire them with top performers reaching 7:1 according to ProfitWell data. Enter your average revenue per customer, gross margin, and retention rate to calculate LTV and compare against your CAC.