SaaS Metrics Calculator
Track key SaaS metrics including MRR, ARR, churn rate, LTV, and CAC in one dashboard. Benchmark your numbers against industry medians.
Last updated: April 2026
A SaaS metrics dashboard consolidates the key performance indicators that determine a subscription business's health: Monthly Recurring Revenue (MRR), Annual Recurring Revenue (ARR), churn rate, customer lifetime value (LTV), and growth rate. ARR = MRR × 12. Early Stage (pre-$1M ARR) typically target 15%+ MoM growth. Embed on your website to capture qualified leads.
📊 Your visitors see this on your website. SaaS founders embed this tool on their website — visitors benchmark themselves against industry data and you capture every input as a qualified lead. See plans →
↑ This is exactly what your website visitors see when you embed this tool. The only difference: their results are gated behind an email capture form, and every input is sent to your CRM.
What is SaaS Metrics Dashboard?
A SaaS metrics dashboard consolidates the key performance indicators that determine a subscription business's health: Monthly Recurring Revenue (MRR), Annual Recurring Revenue (ARR), churn rate, customer lifetime value (LTV), and growth rate. Together, these metrics paint a complete picture of revenue trajectory, customer retention, and long-term viability.
The Formula
ARR = MRR × 12 LTV = ARPU ÷ Monthly Churn Rate Net Revenue Retention = (Starting MRR + Expansion − Contraction − Churn) ÷ Starting MRR × 100
MRR should only include recurring subscription revenue — exclude one-time fees, setup charges, and professional services.
Worked Example
A SaaS company has $85,000 MRR, 1,200 customers, 3.5% monthly churn, and $50 average expansion revenue per customer.
- ARR = $85,000 × 12 = $1,020,000
- ARPU = $85,000 ÷ 1,200 = $70.83/month
- LTV = $70.83 ÷ 0.035 = $2,023.71
- Monthly churn revenue = $85,000 × 0.035 = $2,975
- Monthly expansion = 1,200 × $50 × 0.1 = $6,000 (10% expand)
📌 With $1M+ ARR and a $2,024 LTV, this company is approaching a key funding milestone. The expansion revenue exceeding churn suggests healthy net revenue retention.
Why This Matters
Fundraising milestones
$1M ARR is often the threshold for Series A conversations. Track your burn rate alongside ARR to demonstrate capital efficiency.
Revenue quality assessment
High MRR with high churn is a leaky bucket. Check your SaaS Quick Ratio to measure growth efficiency.
Expansion revenue strategy
Net revenue retention above 100% means existing customers grow faster than churn. Track revenue growth rate to forecast milestones.
Common Mistakes
❌ Including non-recurring revenue in MRR
One-time setup fees, consulting hours, and implementation charges should never be included in MRR. This inflates your recurring metrics and misleads investors.
❌ Ignoring contraction MRR
Downgrades are a form of churn. If 20% of your customers downgrade each quarter, your net revenue retention suffers even if nobody fully cancels.
❌ Reporting logo churn instead of revenue churn
Losing 10 small customers is very different from losing 1 enterprise customer. Revenue churn gives a more accurate picture of business impact than customer count churn.
Industry Benchmarks
| Category | Good | Average | Poor |
|---|---|---|---|
| Early Stage (pre-$1M ARR) | 15%+ MoM growth | 8-15% MoM | Below 5% MoM |
| Growth Stage ($1-10M ARR) | 100%+ YoY growth | 50-100% YoY | Below 30% YoY |
| Net Revenue Retention | 120%+ | 100-120% | Below 90% |
Source: OpenView Partners SaaS Benchmarks 2025
Benchmark data sourced from OpenView Partners SaaS Benchmarks 2025.
From working with SaaS founders, the ones who embed a metrics calculator on their investor or pricing page consistently report shorter sales cycles — prospects arrive at the call already knowing their numbers.
One of the most common mistakes we see when working with clients: including non-recurring revenue in mrr. One-time setup fees, consulting hours, and implementation charges should never be included in MRR. This inflates your recurring metrics and misleads investors.
Embed This Calculator on Your Website
Every visitor who uses your embedded calculator becomes a qualified lead. Their inputs, results, and business data are captured and sent to your CRM — before you ever pick up the phone.