What Insurance Do I Need Quiz
The average American household needs 5 to 7 insurance policies but most only carry 2 to 3 according to the Insurance Information Institute. Answer 5 questions about your life stage, assets, and dependents to discover which insurance types you actually need.
Last updated: May 2026
An insurance type quiz recommends specific policy types based on personal circumstances, assets, risk profile, and family situation. Score = (Risk Coverage + Cost Efficiency + Feature Match) ÷ 3. Mortgage Protection typically target Level term ($30-50/mo).
📊 Your visitors see this on your website. Insurance brokers embed this tool — visitors assess their coverage needs and you capture their risk profile as a qualified lead. See plans →
↑ This is exactly what your website visitors see when you embed this tool. The only difference: their results are gated behind an email capture form, and every input is sent to your CRM.
What is Insurance Type Match Score?
An insurance type quiz recommends specific policy types based on personal circumstances, assets, risk profile, and family situation.
The Formula
Score = (Risk Coverage + Cost Efficiency + Feature Match) ÷ 3
Worked Example
A 35-year-old with $400K mortgage, 2 children, non-smoker, no health issues.
- Level term life: $400K cover, 25 years, $35/month = best value for mortgage
- Decreasing term: cheaper at $25/month but cover reduces as mortgage does
- Whole life: $150/month but includes investment = poor value for protection
- Recommendation: Level term + family income benefit
📌 Level term at $35/month scores highest — full protection for the entire mortgage term at affordable cost.
Why This Matters
Appropriate cover
The right policy type maximizes protection per dollar. Wrong types either over-pay or under-cover.
Long-term cost
Choosing the right type at age 30 versus switching at 40 saves 30-50% over the policy lifetime.
Claim success
Policies matched to actual needs pay out when needed. Mismatched policies may not cover the specific scenario that occurs.
Common Mistakes
❌ Whole life for mortgage
Whole life costs 3-4x more than term life. For mortgage protection, term life is almost always the right choice.
❌ Single policy for all needs
One policy cannot cover mortgage, income, and critical illness optimally. Layer specific policies for complete cover.
❌ Not reviewing after life changes
Marriage, children, and house moves change insurance needs. Review coverage after every major life event.
Industry Benchmarks
| Category | Good | Average | Poor |
|---|---|---|---|
| Mortgage Protection | Level term ($30-50/mo) | Decreasing term | No life cover |
| Family Income | Family income benefit | Lump sum life | Savings only |
| Critical Illness | Standalone CI policy | CI rider on life | No CI cover |
Source: NAIC Insurance Guidance 2025
Benchmark data sourced from NAIC Insurance Guidance 2025.
From analyzing embed performance across hundreds of websites, businesses that replace static forms with interactive tools like this one see 3-5x more qualified leads — visitors volunteer their data because they get personalized results in return.
One of the most common mistakes we see when working with clients: whole life for mortgage. Whole life costs 3-4x more than term life. For mortgage protection, term life is almost always the right choice.
Embed This Quiz on Your Website
Every visitor who uses your embedded quiz becomes a qualified lead. Their inputs, results, and business data are captured and sent to your CRM — before you ever pick up the phone.
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