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Scorecard

Smile Confidence Scorecard

About a third of US adults say they avoid smiling because of how their teeth look per ADA HPI Oral Health Survey data. Score your smile across hygiene habits, cosmetic concerns, visit recency, current symptoms, and everyday confidence to see which category is dragging your overall score down and where to start.

Last updated: May 2026

A smile-confidence score combines five dimensions, hygiene habits, cosmetic concerns, visit recency, current symptoms, and everyday confidence, into a single 0 to 100 view of where your dental life sits today. Smile Score = Average of 5 Category Scores (each 0 to 100). Overall score, US adults self-reporting typically target 80+.

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What is Smile Confidence Score?

A smile-confidence score combines five dimensions, hygiene habits, cosmetic concerns, visit recency, current symptoms, and everyday confidence, into a single 0 to 100 view of where your dental life sits today. The category breakdown matters more than the headline number because it points to a specific next action.

The Formula

Smile Score = Average of 5 Category Scores (each 0 to 100)

Categories are equally weighted by default; the recommendation engine highlights the lowest-scoring category for action because that is usually where the next gain is easiest.

Worked Example

Brushes twice a day but flosses inconsistently, last cleaning was 14 months ago, mild bleeding when flossing, generally happy with appearance.

Hygiene Habits: 6.5 (good brushing, weak flossing)
Cosmetic Concern: 8 (mostly happy)
Visit Recency: 4 (overdue)
Symptoms: 5 (mild bleeding)
Confidence: 7 (mostly fine)

📌 Overall score around 61. Lowest category is Visit Recency, so the highest-leverage action is booking a cleaning, which usually also resolves the mild bleeding signal.

Why This Matters

Surface what is hiding

Most people score themselves higher on hygiene than the breakdown supports. Seeing the category split surfaces blind spots that a vague self-assessment misses.

Connect symptoms to action

Symptoms like bleeding gums or sensitivity often score themselves low without the patient connecting them to a treatable cause. The recommendation makes that connection explicit.

Common Mistakes

❌ Treating the headline number as the goal

Two patients can both score 65 with very different category profiles. The action is in the category bars, not the average.

❌ Skipping the assessment when "nothing feels wrong"

Many oral health issues progress painlessly. The visit recency and symptoms categories often catch them before they become expensive to address.

Industry Benchmarks

Category	Good	Average	Poor
Overall score, US adults self-reporting	80+	60-79	Below 60
Visit Recency target	Within 6 months	6-12 months	Over 18 months
Hygiene Habits target	Brush + floss daily	Brush twice daily	Brush once a day or less

Source: ADA Health Policy Institute Oral Health Survey 2024

Benchmark data sourced from ADA Health Policy Institute Oral Health Survey 2024.

Comparing static form deployments to interactive tool deployments surfaces a consistent pattern: businesses that replace static forms with interactive tools like this one see 3-5x more qualified leads, visitors volunteer their data because they get personalized results in return.

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One of the most common mistakes we see when working with clients: treating the headline number as the goal. Two patients can both score 65 with very different category profiles. The action is in the category bars, not the average.

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Frequently Asked Questions

How does the smile confidence scorecard work?

Ten questions across five categories. Each answer contributes a 0 to 10 score to its category. The result shows your overall score out of 100 plus a per-category breakdown, with specific recommendations for the categories scoring lowest. This is not a clinical diagnosis; it is a starting point for a more targeted conversation.

What counts as a healthy smile confidence score?

Above 80 indicates a strong oral-health and cosmetic baseline. 60 to 80 means a few areas to address, usually hygiene cadence or one cosmetic concern. Below 60 typically means visits are overdue or symptoms have been deferred; that is the most useful range to score because the actions are clearest.

How often should I retake the smile confidence assessment?

Every 6 to 12 months works well, ideally just before your routine dental visit. Movement in the score tells you whether the habits you have changed (new electric toothbrush, daily flossing, a whitening course) are translating into measurable improvement.

Will the scorecard recommend specific dental treatments?

It identifies categories that need attention and points to general next steps, such as a routine clean, a cosmetic consult, or a periodontal evaluation, depending on which category scored lowest. It deliberately stops short of recommending specific procedures, which require an in-person exam.

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