What is SEO Readiness Score?
An SEO readiness assessment evaluates your website across technical SEO, content quality, backlink profile, local SEO, and measurement setup.
The Formula
Score = (Points Earned ÷ Maximum Points) × 100
Worked Example
A business site: technical 7/10, content 5/10, backlinks 4/10, local 8/10, analytics 6/10.
- Total = 7 + 5 + 4 + 8 + 6 = 30
- Maximum = 50
- Score = (30 ÷ 50) × 100 = 60%
📌 SEO readiness is 60%, good local SEO and technical foundation but content and backlinks need significant investment.
Why This Matters
Organic traffic potential
Sites scoring 80%+ in readiness rank in the top 10 for target keywords 3x more often.
Cost-effective growth
SEO delivers 5.3x more traffic per pound than PPC. Readiness determines how quickly you see returns.
Competitive positioning
Most competitors have weak SEO. A strong readiness score positions you to capture organic market share.
Common Mistakes
❌ Content before technical
Publishing content on a technically broken site wastes effort. Fix crawlability, speed, and structure first.
❌ Ignoring search intent
Creating content that does not match what users actually search for generates traffic that does not convert.
❌ Expecting instant results
SEO takes 6-12 months for significant impact. Short-term thinkers abandon SEO just before it starts working.
Industry Benchmarks
| Category | Good | Average | Poor |
|---|---|---|---|
| Technical Score | 90%+ | 70-90% | Below 60% |
| Content Score | 75%+ | 50-75% | Below 40% |
| Domain Authority | 40+ | 20-40 | Below 15 |
Source: Moz 2025 State of SEO Report
Benchmark data sourced from Moz 2025 State of SEO Report.