Podcast ROI Calculator

The average marketing campaign delivers a 5:1 return but 39% of marketers cannot prove ROI according to HubSpot research. Enter your campaign spend and revenue generated to calculate your marketing ROI percentage. Compare performance across channels to see which investments pay off.

Content marketing costs 62% less than traditional marketing and generates 3 times more leads according to DemandMetric data. Enter your production costs, traffic generated, and leads attributed to content to calculate your ROI. See cost per lead and compare against paid acquisition channels.

The average webinar attracts 260 registrants with a 40% attendance rate according to ON24 data. Enter your production costs, registrant count, attendees, and pipeline generated to calculate your webinar ROI. Compare against industry benchmarks for your sector.

B2B companies allocate 26% of their marketing budget to content on average according to CMI data. Enter your total marketing budget and content goals to plan spend across writers, designers, tools, and distribution. See cost per piece and forecast ROI from organic traffic growth.

The average email click through rate is 2.62% but top performers reach 5% or higher according to Mailchimp data. Enter your email metrics to benchmark open rate, click rate, unsubscribe rate, and deliverability against industry averages. See which metrics need attention first.

The average social media manager spends 6 hours per week creating content according to Sprout Social data. Enter your content creation time, ad spend, tool costs, and attributed revenue to calculate your true social media ROI. See which platforms deliver the best return per hour invested.