# CalcStack > CalcStack is a lead generation platform. Businesses embed interactive tools (calculators, scorecards, quizzes, benchmarks, graders, decision engines, polls, surveys, product recommenders, and AI generators, delivered inline or as a chatbot) on their website to convert visitors into qualified leads with CRM integration and branded PDF reports. CalcStack provides hundreds of embeddable lead generation tools across multiple industries. Each tool captures visitor inputs, scores them against industry benchmarks, and gates results behind an email capture form. Leads are sent to HubSpot, Salesforce, Mailchimp, Slack, or Zapier. ## Docs - [Full Tool Directory](https://calcstack.net/llms-full.txt): Complete list of all tools with descriptions - [Pricing](https://calcstack.net/pricing): Free, $39/mo, $79/mo, $199/mo plans - [How It Works](https://calcstack.net/lead-generation-tools): See all tools by type - [Platform Integrations](https://calcstack.net/platforms): WordPress, Webflow, Wix, Shopify, Squarespace, Framer, HubSpot CMS ## MCP - [MCP Endpoint](https://calcstack.net/api/mcp): Read-only Model Context Protocol server (JSON-RPC 2.0 over POST) exposing the tool catalog to AI assistants. Tools: search_tools, get_tool, get_embed_snippet. ## Optional - [Blog](https://calcstack.net/blog): Lead generation guides and industry benchmarks - [Compare](https://calcstack.net/compare): CalcStack vs competitors