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Find Your Haircare Match

Function of Beauty's personalized haircare model passed $100M in annual revenue largely on the strength of its product-finder quiz, which Statista placed as one of the most-completed DTC quizzes in beauty. Answer six questions about your hair type, texture, primary concern, scalp condition, daily routine time, and goal to find products likely to fit.

Last updated: May 2026

A haircare product match recommends shampoo, conditioner, and treatment categories likely to fit your hair type, texture, primary concern, scalp condition, routine time, and goal. Best Match = (Hair Type) + (Texture) + (Primary Concern) + (Scalp Condition) + (Routine Time) + (Goal). Wash frequency by hair type typically target Matched to scalp and texture.

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What is Haircare Product Match?

A haircare product match recommends shampoo, conditioner, and treatment categories likely to fit your hair type, texture, primary concern, scalp condition, routine time, and goal. It is a category-level starting point based on hair science; specific product brand selection benefits from sampling and adjusting based on how your hair actually responds.

The Formula

Best Match = (Hair Type) + (Texture) + (Primary Concern) + (Scalp Condition) + (Routine Time) + (Goal)

Concern and scalp condition together usually predict product fit better than hair type alone.

Worked Example

A shopper has wavy fine hair, primary concern of frizz and lack of definition, balanced scalp, 10-15 minutes for daily routine, with the goal of more defined waves.

Hair type: wavy
Texture: fine
Primary concern: frizz, definition
Scalp: balanced
Routine time: 10-15 minutes
Goal: defined waves

📌 Likely match: lightweight sulfate-free shampoo, lightweight conditioner, leave-in detangling spray, curl-defining cream or gel applied to wet hair, plopping or microfiber towel scrunch (e.g., Bumble and bumble, Ouidad, DevaCurl Wave Maker family). Air dry or diffuse for definition.

Why This Matters

Haircare quizzes are among the highest-performing DTC quiz categories

Function of Beauty's personalized haircare model passed $100M in annual revenue largely on the strength of its product-finder quiz. Statista placed it among the most-completed DTC beauty quizzes; it converts at materially higher rates than generic haircare landing pages.

Most adults misidentify hair type

Surveys consistently show shoppers underestimate texture (most "straight" hair is actually 1c-2a wave) and overestimate dryness (scalp can be dry while hair is fine and lightweight). Matching to actual hair type rather than perceived hair type drives most of the satisfaction lift.

Common Mistakes

❌ Using rich products on fine hair

Heavy butters, oils, and creams weigh down fine hair within hours of washing. Fine hair almost always does better with lightweight products in the same category (lightweight conditioner over rich, mousse over cream, light oil over butter).

❌ Washing too frequently

Daily washing strips natural scalp oils and triggers compensatory overproduction; most hair types do well on 2-4 washes weekly. Curly and coily hair often thrives on weekly washes with co-washing in between.

Industry Benchmarks

Category	Good	Average	Poor
Wash frequency by hair type	Matched to scalp and texture	2-4 times weekly	Daily for all types
Deep conditioning cadence	Weekly or biweekly	Monthly	Never
Heat protectant use	Every heat session	Some sessions	Never, repeated heat damage

Source: Function of Beauty quiz-funnel performance data and Statista DTC beauty market research

Benchmark data sourced from Function of Beauty quiz-funnel performance data and Statista DTC beauty market research.

Comparing static form deployments to interactive tool deployments surfaces a consistent pattern: businesses that replace static forms with interactive tools like this one see 3-5x more qualified leads, visitors volunteer their data because they get personalized results in return.

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One of the most common mistakes we see when working with clients: using rich products on fine hair. Heavy butters, oils, and creams weigh down fine hair within hours of washing. Fine hair almost always does better with lightweight products in the same category (lightweight conditioner over rich, mousse over cream, light oil over butter).

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Frequently Asked Questions

How do I know my hair type and porosity?

Hair type refers to the curl pattern (straight, wavy, curly, coily). Porosity is how easily hair absorbs and retains moisture: the water test (drop a clean strand in water; sinks means high porosity, floats means low) gives a quick read. Most haircare matching benefits from knowing both, though type is the easier place to start.

How often should I wash my hair?

Most hair types benefit from washing 2-4 times a week; daily washing is rarely necessary for non-oily scalps and often dries out hair. Curly and coily hair often does well with weekly wash days. Oily-scalp types may need every other day. Listening to scalp comfort beats following a generic frequency rule.

What is the difference between conditioner, leave-in, and deep conditioner?

Rinse-out conditioner is daily, used after shampoo to detangle and add light moisture. Leave-in conditioner is left in the hair through styling for ongoing hydration and protection. Deep conditioner is used weekly or biweekly for intensive moisture or repair, usually with 10-30 minutes of contact time. Most healthy haircare routines use all three at different cadences.

Do sulfate-free shampoos really matter?

For most hair types, sulfate-free shampoos are gentler and preserve color longer, with the trade-off of less aggressive cleansing. For very oily scalps or heavy product buildup, periodic sulfate shampoos can be useful as a clarifying step. The right answer is usually sulfate-free as the daily option with a clarifying shampoo monthly.

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