How Healthy Is Your Donor Retention?

Fundraising Effectiveness Project annual reports consistently identify first-year donor retention below 50% in US nonprofits, with thank-you timeliness, communication cadence, impact reporting, recurring-giving programs, and lapsed-donor reactivation as the highest-leverage practices. Grade your nonprofit donor retention across 10 stewardship rules covering thank-yous, communication cadence, impact reporting, monthly giving, lapsed-donor reactivation, segmentation, first-time-donor onboarding, major-donor stewardship, donor feedback, and retention metrics.