Competitor Analysis
Generate a competitor analysis with AI. Compare positioning, strengths, weaknesses, and identify gaps in your market. Businesses embed this on their website to capture qualified leads.
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Competitor Analysis Tool
Companies that monitor competitors quarterly grow 20% faster than those that do not according to Crayon competitive intelligence data. Enter your competitor names to generate an AI analysis of their strengths, weaknesses, pricing, market positioning, and the gaps you can exploit.
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data-tool=""></script>Paste it into any HTML page. The Competitor Analysis Tool renders in place. Visitor inputs, results, and contact details route to your CRM the moment they hit submit.
Competitor analysis tools attract business owners and product managers who are actively evaluating their market position. These visitors are in strategic planning mode, the ideal moment for consultants and agencies to engage.
How It Works
List your competitors
Enter your business and up to five competitors. Describe each competitor's strengths, pricing, and market position. The more detail you provide, the sharper the analysis.
AI analyzes the landscape
The AI evaluates competitive positioning across multiple dimensions: pricing, features, market share, strengths, weaknesses, and differentiation opportunities.
Get strategic recommendations
Receive a structured analysis with positioning recommendations, competitive advantages to emphasize, and gaps in the market you can exploit.
Competitive Positioning Matrix
Who Uses This
Management Consultants
Embed on strategy pages to attract clients needing competitive intelligence.
Product Teams
Embed on product resources to capture PMs researching their market.
Startup Founders
Embed on pitch preparation pages to help founders understand their competitive landscape.
What is Competitive Position Score?
A competitor analysis evaluates your market position relative to competitors across pricing, features, market share, and brand strength.
The Formula
Score = (Your Rating ÷ Best Competitor Rating) × 100 per category
Worked Example
Your SaaS vs top competitor: pricing competitiveness 85%, feature parity 72%, market share 35%, brand strength 60%.
- Pricing: 85/100
- Features: 72/100
- Market share: 35/100
- Brand: 60/100
- Overall = (85 + 72 + 35 + 60) ÷ 400 × 100 = 63%
📌 You score 63% versus the market leader, competitive on pricing but significant gaps in share and brand.
Why This Matters
Strategic focus
Understanding relative strengths and weaknesses directs investment to the areas with highest competitive impact.
Differentiation
Analysis reveals underserved segments where you can win without competing head-to-head on all dimensions.
Pricing strategy
Knowing competitor positioning prevents leaving money on the table or pricing yourself out of consideration.
Common Mistakes
❌ Only comparing features
Features are one dimension. Distribution, brand, support, and network effects often matter more than feature lists.
❌ Analyzing too many competitors
Focus on 3-5 direct competitors. Analyzing 20 dilutes insight. Know your real competitive set.
❌ Static analysis
Markets shift quarterly. A competitive analysis older than 6 months may reflect a landscape that no longer exists.
Industry Benchmarks
| Category | Good | Average | Poor |
|---|---|---|---|
| Feature Parity | 80%+ of leader | 60-80% | Below 50% |
| Price Position | 20%+ advantage | Within 10% | 20%+ premium without justification |
| Market Share | Top 3 in segment | Top 10 | Outside top 10 |
Source: McKinsey Competitive Strategy Framework
Comparing static form deployments to interactive tool deployments surfaces a consistent pattern: businesses that replace static forms with interactive tools like this one see 3-5x more qualified leads, visitors volunteer their data because they get personalized results in return.
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Frequently Asked Questions
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Every visitor who uses this tool becomes a qualified lead.