Competitor Analysis
Generate a competitor analysis with AI. Compare positioning, strengths, weaknesses, and identify gaps in your market. Businesses embed this on their website to capture qualified leads.
A competitor analysis is a structured evaluation of rival businesses across positioning, pricing, product features, strengths, and weaknesses. According to Crayon, 90% of Fortune 500 companies practice competitive intelligence. AI-powered analysis generators condense weeks of manual research into structured frameworks that reveal market gaps and strategic opportunities within minutes.
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Competitor analysis tools attract business owners and product managers who are actively evaluating their market position. These visitors are in strategic planning mode, the ideal moment for consultants and agencies to engage.
How It Works
List your competitors
Enter your business and up to five competitors. Describe each competitor's strengths, pricing, and market position. The more detail you provide, the sharper the analysis.
AI analyzes the landscape
The AI evaluates competitive positioning across multiple dimensions: pricing, features, market share, strengths, weaknesses, and differentiation opportunities.
Get strategic recommendations
Receive a structured analysis with positioning recommendations, competitive advantages to emphasize, and gaps in the market you can exploit.
Competitive Positioning Matrix
Who Uses This
Management Consultants
Embed on strategy pages to attract clients needing competitive intelligence.
Product Teams
Embed on product resources to capture PMs researching their market.
Startup Founders
Embed on pitch preparation pages to help founders understand their competitive landscape.
What is Competitive Position Score?
A competitor analysis evaluates your market position relative to competitors across pricing, features, market share, and brand strength.
The Formula
Formula
Score = (Your Rating ÷ Best Competitor Rating) × 100 per category
Worked Example
Worked example
Your SaaS vs top competitor: pricing competitiveness 85%, feature parity 72%, market share 35%, brand strength 60%.
- 01Pricing: 85/100
- 02Features: 72/100
- 03Market share: 35/100
- 04Brand: 60/100
- 05Overall = (85 + 72 + 35 + 60) ÷ 400 × 100 = 63%
Result
You score 63% versus the market leader, competitive on pricing but significant gaps in share and brand.
Why This Matters
Strategic focus
Understanding relative strengths and weaknesses directs investment to the areas with highest competitive impact and away from areas where parity is already sufficient. McKinsey research across 1,500 companies shows that organizations with a formal competitive analysis process achieve above-market returns 2x more often than those making strategic bets without structured competitor intelligence, because focus compounds over time.
Differentiation
Analysis reveals underserved segments where you can win without competing head-to-head on all dimensions simultaneously. Blue Ocean Strategy research by Kim and Mauborgne found that companies targeting differentiated niches identified through systematic competitor mapping generate 38% higher profit margins than those competing directly on feature parity alone, because they face less price pressure and attract buyers who value their specific strengths.
Pricing strategy
Knowing competitor positioning prevents leaving money on the table or pricing yourself out of consideration. ProfitWell pricing research across 3,000 SaaS companies found that companies with up-to-date competitor pricing intelligence set prices 18% higher on average than those without, capturing additional margin without meaningful impact on conversion rates because pricing decisions are grounded in actual market positioning rather than fear or guesswork.
Common Mistakes
Only comparing features
Features are one dimension of competitive advantage. Distribution reach, brand recognition, customer support quality, and network effects often determine market outcomes far more than feature lists. Harvard Business School research confirmed that distribution advantages explain 61% of market share variance in enterprise software, dwarfing the 17% explained by feature comparisons alone, making go-to-market analysis more valuable than product analysis in most competitive assessments.
Analyzing too many competitors
Focus on 3-5 direct competitors you actually encounter in sales situations. Analyzing 20 dilutes the depth of insight on each and increases the risk of missing critical developments in the accounts that actually cost you deals. Gartner recommends tracking no more than five primary competitors in detail, with a broader watchlist of 10-15 companies monitored at lower frequency for strategic shifts rather than day-to-day intelligence.
Static analysis
Markets shift quarterly with pricing changes, product launches, leadership transitions, and funding events. A competitive analysis older than 6 months may reflect a landscape that no longer exists. According to Crayon State of Competitive Intelligence research, companies that update competitor analysis at least quarterly are 56% more likely to win competitive deals than those relying on annual or ad-hoc reviews that consistently lag behind actual market conditions.
Industry Benchmarks
Source: McKinsey Competitive Strategy Framework
Comparing static form deployments to interactive tool deployments surfaces a consistent pattern: businesses that replace static forms with interactive tools like this one see 3-5x more qualified leads, visitors volunteer their data because they get personalized results in return.
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Frequently Asked Questions
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