What is Cleaning Business Score?
A cleaning business benchmark evaluates your operations across revenue per cleaner, customer retention, job completion rate, and profit margins.
The Formula
Score = (ฮฃ Category Scores รท Number of Categories) ร 100
Worked Example
A cleaning company: $55,000 revenue per cleaner, 80% retention, 95% job completion, 18% net margin.
- Revenue per cleaner: 55/70 target = 79/100
- Retention: 80/90 target = 89/100
- Completion: 95/98 target = 97/100
- Margin: 18/22 target = 82/100
- Overall = (79 + 89 + 97 + 82) รท 400 ร 100 = 87%
๐ The business scores 87%, strong operations but revenue per cleaner has room to grow.
Why This Matters
Pricing confidence
Benchmarking reveals whether you are undercharging compared to competitors, which is common in the cleaning industry.
Staffing efficiency
Revenue per cleaner identifies whether your scheduling and routing maximizes each worker's earning potential.
Growth readiness
Strong benchmark scores indicate your operations can handle expansion without quality dropping.
Common Mistakes
โ Not tracking per-cleaner metrics
Aggregate revenue hides individual performance gaps that drag down the whole team.
โ Ignoring travel time
Travel between jobs is unpaid time that erodes margins. Optimizing routes recovers 15-20% of productive hours.
โ Underpricing recurring cleans
Many businesses discount recurring cleans too heavily. A 10% discount is fine; 30% destroys margins.
Industry Benchmarks
| Category | Good | Average | Poor |
|---|---|---|---|
| Revenue per Cleaner | $60,000+ | $45,000-60,000 | Below $35,000 |
| Customer Retention | 85%+ | 70-85% | Below 65% |
| Net Margin | 20%+ | 12-20% | Below 10% |
Source: ISSA (International Sanitary Supply Association) 2025 Cleaning Times and Costs Report
Benchmark data sourced from ISSA (International Sanitary Supply Association) 2025 Cleaning Times and Costs Report.